Mazda Koeru Concept Previews New Carlike Crossover
Vehicle Would Be Equivalent To Subaru Outback, Lower, Sportier Than CX-9
When the Mazda Koeru crossover concept debuted at the Frankfurt Motor Show in September, many thought it previewed the upcoming CX-9. However, spyshots and subsequent photos showed the CX-9 to have a much more traditional SUV profile. So what exactly did the Koeru preview? According to Mazda CEO Masamichi Kogai, it previews a “white space” offering in Mazda’s lineup: a car-like, five-passenger crossover positioned between the CX-5 and CX-9, says an Automotive News report.
Kogai likened the new vehicle to the Subaru Outback, a wagon-like crossover that’s more car than SUV. With the addition of the CX-3, Mazda now has three crossovers in its lineup. The compact CX-5 is the brand’s best-selling model, ahead of even the popular Mazda3 compact. In Subaru’s lineup, the Outback is the brand’s second-best selling model behind the Forester. The market’s seemingly insatiable appetite for crossovers bodes well for the potential success of a fourth crossover to the Mazda lineup. All of Mazda’s crossovers have won acclaim for their sporty driving dynamics, staying true to the brand’s “Driving Matters” slogan. No official production plans for a Koeru-type model have yet been announced. The company says it is gauging global feedback to determine the viability of a production version.
Source: Automotive News