Report: Toyota Dealers Asking For More Trucks On Short Supply
Tacoma Turn Rate Just 10 Days, 20 for Tundra
Much has been made about the high demand for the new Chevy Colorado. However, it seems the redesign on the 2016 Toyota Tacoma has rekindled customer interest in the midsize segment’s long-running sales leader. According to a Reuters report, U.S. dealers are down to a 10-day supply for the truck, a near-record low. Demand for the larger Tundra isn’t far off, with only a 20-day supply. Toyota’s U.S. dealers have reportedly been pressing Toyota Motor Sales to increase production and shipment of trucks to meet customer demand.
The Tundra is built exclusively at Toyota’s San Antonio, Texas, plant. The popular Tacoma is also built in San Antonio, as well as Toyota’s plant in Baja California, Mexico. The company will reportedly add more workers in the middle of 2016 to help boost production. Total production of Tacoma and Tundra models is expected to exceed 300,000 units in 2016.
The majority of U.S. vehicle sales in 2015 have fallen under the broader definition of “trucks,” including crossovers and SUVs. Toyota Senior Vice President Bob Carter said he expects the RAV4 crossover to surpass the Camry midsize sedan as the company’s best-selling model sometime in 2017, reflecting a broader industry trend in which brands’ compact crossovers are slowly displacing the midsize sedan as the best-selling model.