Truck Customers Get Inside Access to Ford Super Duty Testing
Foresters, Oil Workers, Utilities Experts Witness Torture Tests
In a video series due on the Ford consumer website next month, potential Super Duty customers are given an inside look at the extensive testing the heavy-duty truck will endure before it’s ready for the buying public. The customers represent five different industries currently dominated by Ford F-Series Super Duty work trucks, including electric/gas/sanitation utilities, forestry, oil and gas extraction, heavy construction, and manufacturing.
“Each work experience brings unique insight into the capabilities of the Super Duty,” according to a Ford press release.
The video series won’t just explore durability testing, though. Later episodes will discuss how the new pickup’s weight savings are reinvested into increased performance and capability, metrics specifically useful to industrial customers. Lightweighting was used to great effect in the 2015 F-150, and the Super Duty’s aluminum bodywork and high-strength steel structure should shave around 300 pounds from the current truck’s curb weight. Official numbers aren’t yet available, but those of us in the industry think the F-Series Super Duty should regain its payload and towing-capacity crowns from the Ram Heavy Duty.
“There’s no better way to demonstrate the power and capability of Super Duty than through the hands and eyes of our toughest customers,” said Craig Schmatz, Ford F-Series Super Duty chief engineer. “We’re letting them put Built Ford Tough to the test.”