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  • January 2016 SUV Sales –RAV4 Takes the Lead, Rogue on the Rise

January 2016 SUV Sales –RAV4 Takes the Lead, Rogue on the Rise

Shuffling the Podium

Feb 2, 2016
January saw a shuffling of the usual sales leaders. Last month, we noted the rise of the Toyota RAV4, and this month, Toyota’s compact crossover took the top spot. The Nissan Rogue also edged aside the Honda CR-V and Ford Escape to take second place. The unusually fierce weather for January may make this month’s results an anomaly. It will be interesting to see how the rest of 2016 shakes out.
1) Toyota RAV4 – 21,554, Up 8.7 Percent
The RAV4 is positioning itself as the crossover to beat in 2016. Sales showed a strong surge toward the end of 2015, and it seems its carrying that momentum into 2016. The once-king Honda CR-V went all the way to fourth place for January.
Photo 2/11   |   2016 Toyota RAV4 Limited Front Three Quarter 01
2) Nissan Rogue – 19,762, Up 26.3 Percent
The Rogue is becoming the one to watch in the crossover segment, with sales showing strong growth month to month. Sales were up a robust 26.3 percent in January.
Photo 3/11   |   2014 Nissan Rogue Front Three Quarter Runway
3) Ford Escape – 19,219, Down 4.2 Percent
The Escape may have been knocked down to Third Place for January, but it’s still above its archrival, the Honda CR-V, if only by 11 units. The 2016 model year brings the Sync 3 update, and a more comprehensively updated 2017 model is coming later in 2016.
Photo 4/11   |   2016 Ford Escape Front Three Quarter 03
4) Honda CR-V – 19,208, Down 17.2 Percent
The CR-V may be down for January, but never count out this perennial favorite. Once the snow melts and the sun comes out again, expect sales to rise for Honda’s best-selling crossover.
Photo 5/11   |   2016 Honda CR V Front Three Quarters
5) Chevrolet Equinox – 18,574, Down 5 Percent
The Equinox was down slightly for January but is still Chevrolet’s best-selling SUV. An all-new model is expected for 2017. However, the Equinox still offers plenty of equipment now, with built-in 4G LTE connectivity, Apple CarPlay, and Android Auto on higher-trim models.
Photo 6/11   |   2016 Chevrolet Equinox LTZ Front Three Quarter 02
6) Jeep Cherokee – 15,347, Up 1 Percent
The Cherokee once again tops Jeep’s sales chart. Its unique positioning at the heart of SUV sales, compact crossovers, while also offering Jeep’s legendary off-road capability, makes the Cherokee a unique proposition in the market. It seems this formula is resonating with buyers.
Photo 7/11   |   2016 Jeep Cherokee Overland Front Three Quarter
7) Ford Explorer – 14,266, Down 4.9 Percent
The Explorer once again tops sales for midsize models. However, sales were down slightly for January. Blame it on the weather. Expect sales to pick up in spring.
Photo 8/11   |   2016 Ford Explorer Sport Front Three Quarter
8) Jeep Grand Cherokee – 13,164, Up 3 Percent
The Grand Cherokee showed a slight uptick for January at three percent, making it the brand’s second-best-selling model. Although likely to only sell in miniscule number, a new model with FCA’s Hellcat supercharged Hemi V-8 stuffed under the hood is sure to add some excitement to Jeep showrooms.
Photo 9/11   |   2016 Jeep Grand Cherokee 75th Anniversary Edition Front Three Quarters
9) Subaru Forester – 11,904, Up 6.2 Percent
The Forester has been at the heart of Subaru’s success in the U.S. market. It’s hard not to love the Forester’s unique combination of quirky character and boxy practicality, as well as 250hp turbo power in the XT models.
Photo 10/11   |   2015 Subaru Forester Front Side View
10) Toyota Highlander – 11,258, Up 1.8 Percent
The Jeep Wrangler was just bumped off the top 10 list by the Toyota Highlander, which saw a modest increase for the month. Selling just over half as many units as the RAV4, the Highlander is nonetheless Toyota's second-best-selling SUV.
Photo 11/11   |   2014 Toyota Highlander Front Three Quarter View



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