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  • January 2016 Truck Sales – Snow Days

January 2016 Truck Sales – Snow Days

Fierce Winter Weather Puts Damper on Sales

Feb 2, 2016
Vehicle sales are seasonal and are influenced by many factors, one of which can be the weather. Much of the United States was hit with a fierce winter snow storm and blizzard in January 2016, which resulted in slightly lower sales than last year. Nonetheless, the usual pecking order among fullsize trucks remains largely unchanged.
A small number of Nissan Titan XDs began to trickle into dealers in December, and sales of the Titan showed a slight uptick from last year. It may be several months until the Titan XD ramps up to full volume, but this is definitely a truck being closely watched by the industry.
1) Ford F-Series - 51,540, Down 5.2 Percent
The Ford F-Series retains its title as the country’s best-selling vehicle and truck, However, sales were down 5.2 percent from the same time last year. Combined Silverado and Sierra sales narrowly edged out the F-Series for the month. A warmer spring should see an uptick in sales, as well as low fuel prices.
Photo 2/11   |   2015 Ford F 150 Front Three Quarter 05
2) Chevrolet Silverado - 37,863, Up 4.9 Percent
The Silverado had a modest gain for January, up nearly five percent. Modest, but significant, styling and equipment updates have helped keep the Silverado fresh in the marketplace.
Photo 3/11   |   2016 Chevrolet Silverado High Country Front Three Quarter
3) Ram 1500/2500/3500 - 29,938, Up 5 Percent
The Ram fell just short of 30,000 units for January. It remains FCA’s single best-selling model and a big reason why the company is going all-in on trucks and SUVs for its future strategy. Even if fuel prices start going back up, the Ram 1500 EcoDiesel holds the fullsize fuel economy crown, for now.
Photo 4/11   |   2016 Ram 1500 Laramie Limited Crew Cab 4x4 Front Three Quarter
4) GMC Sierra - 14,381, Up 13.9 Percent
The incremental sales brought by the Sierra helped GM as a whole slightly out-sell Ford for January. Although the restyling and updates for 2016 may seem insignificant, they were enough to help the Sierra 1500 Denali clinch our 2016 Pickup Truck of the Year award.
Photo 5/11   |   2016 GMC Sierra Denali Ultimate Front Three Quarter2
5) Toyota Tacoma – 12,717, Up 11.5 Percent
Brutal winter weather couldn’t keep shoppers away from the Tacoma, which saw a double-digit increase for January. The Tacoma’s traditional strength is in the sunbelt states, which were largely unaffected by January’s winter storms.
Photo 6/11   |   2016 Toyota Tacoma SR5
6) Toyota Tundra – 7,232, Down 11.8 Percent
The Tundra didn’t have quite the good fortune of its little brother for January, with sales taking a tumble for the month. Aside from the addition of the TRD Pro trim for 2015, the Tundra is little changed from 2014, when it received a styling and interior update. Mechanically, the Tundra is mostly unchanged from its introduction in 2007.
Photo 7/11   |   2015 Toyota Tundra Limited Front Three Quarter
7) Nissan Frontier – 6,363, Up 8.4 Percent
For the first time in many months, the Frontier pulls ahead of its new rival, the Chevrolet Colorado. Based on recent spyshots, a next-generation Frontier based on the global NP300 Navara model is likely soon, possibly as a 2017 or 2018 model.
Photo 8/11   |   2015 Nissan Frontier Pro 4x Crew Cab
8) Chevrolet Colorado – 5,508, Down 7.3 Percent
The Colorado had been on a hot sales streak for most of the past year, but January put the brakes on things somewhat, with sales down 7.3 percent. With late regulatory approval on the new Duramax I-4 diesel, don’t expect to see any major impact to sales until later this year.
Photo 9/11   |   2016 Chevrolet Colorado Midnight Edition Front Quarter Studio
9) GMC Canyon – 2,270, Up 2.9 Percent
The Canyon showed a slight uptick in January. GMC’s strength in some urban and coastal markets likely helped its results.
Photo 10/11   |   2016 GMC Canyon SLT Front Three Quarter 01
10) Nissan Titan – 937, Up 21.1 Percent
It’s a bit early to judge the popularity of the new Titan XD, with dealer deliveries just starting in late December. However, sales were up a strong 21.1 percent. Expect the Titan’s fortunes continue to improve as more XDs start to reach showrooms.
Photo 11/11   |   2016 Nissan Titan XD Front Three Quarter 10

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