Scion Brand Gets Axe, Upcoming C-HR SUV to Be Folded Into Toyota
Existing Models to be Rebadged as Toyotas as Well
Toyota Corporation revealed today that its entry-level Scion program would be cancelled and the division’s existing vehicles would be folded into Toyota’s stable. Included in that statement is the upcoming Scion C-HR, a subcompact crossover intended to compete with the Mazda CX-3, Nissan Juke, and Jeep Renegade.
Initially revealed as a Toyota concept car for the 2014 Paris Motor Show, the C-HR got a Scion badge and subtle restyling for the 2015 Los Angeles Auto Show, previewing the youth brand’s next new model. With Scion getting the axe, presumably after the 2016 model year, the C-HR will instead be branded as a sub-RAV4 Toyota.
The news that Scion is being folded into Toyota also spells certain doom for an entry-level unibody pickup that was rumored for the brand. Rumors of a compact truck akin to the Toyota A-BAT concept have persisted in the Scion circle for years, but they’ll likely remain just that: rumors. It’s a shame, as a small, unibody pickup could give the Scion brand some metal to do battle with the upcoming Hyundai Santa Cruz.
For you non-truckin’ types, rest assured that all of Scion’s current lineup, save the ill-fated tC coupe, are going to be rebranded as Toyotas. That means the FR-S, iM, and iA will get the Jellybean badge up front, at least for the foreseeable future. The tC will get a final”Release Series” model before going out of production in August.