No Ocean in Colorado: Chevrolet Debuts Special Shoreline Package for Pickup
Geographically Incorrect Special Edition Coming for 2017 Colorado
The guys at Chevy should maybe look at a map sometime, given the new special edition on offer for the 2017 Colorado. Seemingly unaware that Colorado is a landlocked desert state with very few natural bodies of water, product planners have named the newest package for the its namesake Chevy pickup “Shoreline.”
However, those same product planners know their market very well, as the Shoreline will be targeted at the Colorado pickup’s biggest market, Los Angeles. The famed West Coast city is home to a massive number of people who love visiting the beach, and it’s for them that the Shoreline is intended.
Featuring bright exterior colors, blacked-out trim, and minimal chrome accents, the Colorado Shoreline follows aftermarket trends seen primarily in California, according to Chevrolet. A body-color front grille, black 18-inch wheels, and black door handles, mirrors, and beltline trim round out the cosmetic changes.
The Shoreline is based on the Colorado LT extended cab, and on top of that model’s standard equipment, the special edition adds a spray-in bedliner, all-weather floor mats, and a year of satellite radio service. All that’s left for the owner to choose are drivetrain (two- or four-wheel drive) and color (Silver Ice Metallic, Summit White, Laser Blue, or Red Hot).
Chevrolet’s lineup of special editions is ever expanding, giving customers easy, one-step access to the most popular optional extras available. The special editions, which include the company’s Midnight series and Silverado Realtree, also add to Chevrolet’s bottom line, bringing in younger, more affluent buyers to the company’s fold.