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  • February 2016 Truck Sales – Staying Strong

February 2016 Truck Sales – Staying Strong

Ford Surges, GM Cools in February Truck Sales

Mar 2, 2016
Cheap fuel seems to be fueling a sales boom in the auto industry, and perhaps no other segment is a bigger beneficiary of the trend than pickup trucks. Unusually cold weather across much of the U.S. put a damper on truck sales in January. However, things seemed to pick up in February. Most models were up for the month. The Silverado was down slightly, as was the Toyota Tundra and GMC Canyon. The Ford F-Series was up nearly 10 percent year- over- year for the month, comfortably maintaining its more than three-decade sales streak. Ram saw a more than 20 0-percent increase for its trucks, and the Nissan Titan showed a 29.9 percent increase, although total unit sales were only 1,060 for the month. Expect that number to increase substantially in the months ahead as more 2016 trucks become available to dealers.
Ford F-Series - 60,697, Up 9.9 Percent
The F-Series once again tops the charts, to nobody’s surprise. For February, the F-Series out-sold the combined sales of Silverado and Sierra. With the new ’17 Super Duty coming, as well as an all-new F-150 Raptor, the outlook for the F-Series going forward is strong.
Photo 2/11   |   2016 Ford F 150 Limited Front Three Quarter
Chevrolet Silverado - 43,136 Down 5 Percent
The Silverado declined slightly for the month, down five percent. However, it remains Chevy’s best-selling model by a more than two-to-one margin over the next-best-selling Equinox crossover.
Photo 3/11   |   2016 Chevrolet Silverado 1500 Front Side View
Ram 1500/2500/3500 - 38,555, Up 23 Percent
Ram’s truck line saw a robust double-digit increase for February, up 23 percent. Ram’s continuous improvement of its lineup keeps things fresh and interesting for buyers.
Photo 4/11   |   2015 Ram 1500 Laramie Limited Crew Cab 4x4 Front Three Quarter 03
4) GMC Sierra - 15,202, Up 0.3 Percent
The Sierra saw a small gain for February, up 0.3 percent. GM’s two-truck strategy has worked in the company’s favor by appealing to different customers in different geographic markets. Like the Silverado, the Sierra has seen many special-edition trims to keep truck buyers’ interest.
Photo 5/11   |   2016 Gmc Sierra Elevation Left Front Angle
5) Toyota Tacoma – 14,172, Up 14.5 Percent
The new Tacoma continues to be a hit with midsize truck buyers. The announcement of the 2017 Tacoma TRD Pro has added excitement to the Tacoma lineup. However, we’ve found the regular 4x4 Tacoma to be very capable off-road as it is.
Photo 6/11   |   2016 Toyota Tacoma SR5
6) Toyota Tundra – 8,301, Down 8.3 Percent
The Tundra once again saw a decline for the month. The truck received an interior and exterior refresh in 2014, and a TRD Pro model was added in 2015. The Tundra is fundamentally the same truck that debuted in 2007. However, it maintains a loyal following for its quality, reliability, and strong resale value.
Photo 7/11   |   2015 Toyota Tundra 1794 Edition Front Three Quarter In Motion
7) Chevrolet Colorado – 7,394, Up 12.7 Percent
The Colorado still has a ways to go to topple the Tacoma, but its February sales performance shows there’s still strong consumer interest in the midsize truck segment. Spy photos of a possible production version of the ZR2 promises to keep things interesting in the future.
Photo 8/11   |   2016 Chevrolet Colorado Z71 Midnight Edition Front Three Quarter
8) Nissan Frontier – 6,834, Up 11.9 Percent
It may be the old dog in the segment, but it’s still a good seller for Nissan, and its February performance underlined its continued relevance to Nissan. An all-new model based on the global Navara is due soon, and we expect the update will make Nissan a strong, fresh contender in the newly revitalized midsize market.
Photo 9/11   |   2016 Nissan Frontier Pro 4X
9) GMC Canyon – 2,440, Down 2.9 Percent
Unlike the Colorado, sales declined slightly for the Canyon. However, combined sales of the two trucks approached 10,000 units for the month, clearly establishing GM as a major player in the segment.
Photo 10/11   |   2016 GMC Canyon SLT Front Three Quarter 01
10) Nissan Titan – 1,060, Up 29.9 Percent
The new Titan XD is just starting to trickle into showrooms, and it seems to be having the desired effect. The Titan’s gain of nearly 30 percent for February is likely a combination of clearance sales on the outgoing model, and a few sales of the new XD.
Photo 11/11   |   2016 Nissan Titan XD Platnum Front Three Quarter 15

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