GM Acquires Cruise Automation Bolstering Advanced Mobility Portfolio
Acquisition In Addition to Launch of Maven, Investment in Lyft
Autonomous driving technology is all the rage in the automotive industry at the moment. Although large-scale deployment and fully autonomous vehicles are likely near a decade away, consensus among automakers and regulators is that the future is moving in the direction of autonomous vehicles. To stay on the cutting edge of development, General Motors has just announced its acquisition of San Francisco-based autonomous technology company Cruise Automation.
Cruise Automation had developed a standalone rooftop module designed to give almost any car autonomous driving capabilities. The module was beta tested by company founder Kyle Vogt on an Audi S4. GM’s acquisition of Cruise Automation follows its $500 million investment in ride-on-demand service Lyft, as well as the company’s launch of Maven, its in-house vehicle sharing platform.
GM will soon launch semi-autonomous technology in its vehicles, the most noteworthy being Cadillac’s Super Cruise system. The system is expected to be offered in select Cadillac models in early 2017. Among the capabilities of Super Cruise are hands-off lane following, braking, and speed control. The system synthesizes inputs from radar, ultrasonic sensors, cameras, and GPS map data. Super Cruise is intended to be used primarily in highway driving settings. Tesla, Mercedes-Benz, and BMW have all introduced semi-autonomous driving systems over the last two years.
Source: General Motors