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  • March 2016 Truck Sales – Sunny Spring

March 2016 Truck Sales – Sunny Spring

First Quarter Ends Strong

Apr 1, 2016
Most of the country has thawed out, tax refunds (if you’re lucky enough to get one) are starting to roll in, and dealers are too happy to try to get you into a truck. Those combined factors made for a strong end to the first quarter of 2016 and bodes well for second quarter.
As usual, the pecking order is undisturbed, with the F-Series taking its customary spot at the top. All of the Detroit Three saw gains for the month. The Toyota Tundra was down, and the Nissan Titan is finally showing some signs of life again as the new Titan XD starts to arrive at dealerships and into the hands of customers. The Chevrolet Colorado approached 10,000 unit deliveries, up a whopping 46.8 percent. Here’s the rundown of March 2016 truck sales.
1) Ford F-Series - 73,884, Up 9.1 Percent
The F-Series ends the first quarter on a high note, with March sales up 9.1 percent. The new 2017 Super Duty is coming later this year, as well as an all-new F-150 Raptor. A diesel F-150 is a given at some point, but it’s unknown if it’s going to be a 2017 or 2018 model.
Photo 2/11   |   2016 Ford F 150 Limited Front Three Quarter
2) Chevrolet Silverado - 47,966 Up 6.1 Percent
The Silverado showed an uptick for March, with a 6.1 percent year-over-year monthly gain. The 2016 styling refresh has given the Silverado a fresh look to stay relevant among new competitors.
Photo 3/11   |   2016 Chevrolet Silverado 1500 Front Side View
3) Ram 1500/2500/3500 - 44,874, Up 8.0 Percent
Remember back to March 2014? That’s the month when Ram pickup deliveries surpassed the Chevy Silverado. While the Silverado kept its edge this year, Ram has gotten as close as we can remember in quite a while. The Ram’s combination of bold styling, ride comfort, capability in the HD models, and class-exclusive (for now) powertrain options make it an interesting choice for truck buyers.
Photo 4/11   |   2016 Ram 1500 Laramie Limited Crew Cab 4x4 Front Three Quarter
4) GMC Sierra - 21,548, Up 23.9 Percent
The Sierra was the only one of the domestic fullsize brands to see a double-digit year-over-year gain for March, up a respectable 23.9 percent. Although the Sierra is fundamentally identical to the Silverado in most trims, GMC has retained some exclusive features for top-trim models, such as the magnetic shock absorbers in the Sierra 1500 Denali, our 2016 Pickup Truck of the Year.
Photo 5/11   |   2016 Gmc Sierra Elevation Left Front Angle
5) Toyota Tacoma – 17,687, Up 11.3 Percent
The new Tacoma is on a roll, with March sales up 11.3 percent year over year. The hits look like they will keep on coming, with a new TRD Pro model coming for 2017. Although the Chevy Colorado has definitely turned up the competitive pressure on the Tacoma, Toyota’s midsizer is in no immediate danger of being dethroned.
Photo 6/11   |   2016 Toyota Tacoma SR5
6) Toyota Tundra – 10,002, Down 13.1 Percent
The Tundra broke through the five-figure mark for March, at just more than 10,000 units. However, that still represented a double-digit percentage decline from last year. The Tundra’s sales are the mark that Nissan is aiming for with the new Titan.
Photo 7/11   |   2015 Toyota Tundra TRD Pro Front Side View
7) Chevrolet Colorado – 9,718, Up 46.8 Percent
The Colorado came within a few hundred units of 10,000 deliveries, establishing itself beyond a reasonable doubt of being a major player in the midsize market. Combined sales of the Colorado and Canyon are still well short of the Tacoma, but nobody is laughing at GM anymore for its bet on the midsize market.
Photo 8/11   |   07 2016 Colorado Driver Side Front View
8) Nissan Frontier – 8,198, Up 15.0 Percent
The Frontier showed an unexpectedly strong 15 percent uptick for March, showing there’s still interest among buyers in this more than decade-old design. A new Frontier based on the Global NP300 Navara is expected soon, and nobody’s denying the Frontier is long-overdue for an update. However, the current model is still a staff favorite for its honest, no-nonsense personality.
Photo 9/11   |   2015 Nissan Frontier Front Three Quarter
9) GMC Canyon – 2,867, Up 17.8 Percent
The Canyon showed a double-digit year-over-year gain for March but not to the same extent as its bowtie-clad cousin. Special limited-edition trims have kept the interest level up on GMC’s midsizer.
Photo 10/11   |   2016 GMC Canyon SLT Front Three Quarter 01
10) Nissan Titan – 1,274, Up 21.6 Percent
Production of the new Titan XD is starting to ramp up, and dealers long starved of fresh product in this segment are only too eager to start selling the new truck. Currently, only the Cummins-powered XD is in showrooms. A gas-powered XD model is coming soon, as is a non-XD 2017 Titan coming later in the year. Once these new variants start showing up, expect sales figures to grow exponentially.
Photo 11/11   |   2016 Nissan Titan XD Front Three Quarter 02



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