Ram Partners with Country Artist Chris Stapleton
Brand Helps Out with Donation of Instruments to High School
Attaining celebrity status can do different things to different people. For some, it becomes a narcissistic self-indulgence and a forsaking of their roots and upbringing in the pursuit of wealth and fame. For others, it’s a chance to use their status to help out those that helped them get to where they are and express their gratitude. For Grammy Award-winning country music artist Chris Stapleton, it’s the latter. In partnership with Ram Truck, Stapleton returned to his hometown high school, Johnson Central High School in Paintsville, Kentucky, to perform a concert for students and the community, as well as donate $57,000 in instruments to the high school’s music program.
Stapleton, along with Ram Nation volunteers, helped build an outdoor stage for the high school. Stapleton owns a Ram 2500 as his personal vehicle. The journey is documented in a short video, entitled “Built Here,” which aired in a one-minute format at the Academy of Country Music awards show on April 3 and was also edited in a longer format below. The music in the video is of Stapleton’s “Traveller.”
Ram has had a long partnership with the country music industry and artists, including Easton Corbin, Billy Currington, and other artists, in conjunction with its “Road to the Ram Jam” concert series.
Source: Ram Trucks