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  • April 2016 Truck Sales – One for the Record Books

April 2016 Truck Sales – One for the Record Books

Momentum Stays Strong

May 4, 2016
Sales of trucks remained the bedrock of auto sales growth for April, highlighted by the best April performance by the Ford F-Series in more than a decade. All of the Detroit Three had a positive performance for the month. Chevy Colorado sales topped 10,000 again, proving it’s here to stay in the midsize market.
However, Nissan is struggling to turn the phenomenal buzz for the Cummins-powered Titan XD into sales, moving only 1,010 units for the month, a 2.7 percent decline over April 2015. The imminent introduction of the gas-powered XD, as well as the 1/2-ton Titan coming later this year, should improve overall sales numbers significantly.
1) Ford F-Series - 70,774, Up 12.6 Percent
The champagne corks are popping in Dearborn over the F-Series best April since 2005, following up March’s strong performance of more than 70,000 deliveries. Sales are split evenly between the 3.5L, 2.7L EcoBoost, and 5.0L V-8. The base 3.5L naturally aspirated V-6 accounts for only about 10 percent of sales.
Photo 2/11   |   2016 Ford F 150 Limited Front Three Quarters 02
2) Chevrolet Silverado - 49,990 Up 8.7 Percent
Silverado also saw a positive April, up 8.7 percent. However, combined Silverado and Sierra sales couldn’t quite match the F-Series stellar performance.
Photo 3/11   |   2016 Chevrolet Silverado 1500 Rally Edition Red
3) Ram 1500/2500/3500 - 41,097, Up 8.0 Percent
Ram had a strong April performance, up 8.0 percent. The Ram and Jeep brands remain critical to FCA’s plans in the next few years. The creation of a Ram brand international chief highlights the global ambitions of FCA’s truck brand.
Photo 4/11   |   026 2016 Ram 1500 EcoDiesel HFE Edition 29mpg Side View
4) GMC Sierra - 20,531, Up 13.5 Percent
Percentage-wise, the Sierra was the biggest gainer among the domestic brands for April. Combined with Silverado sales, GM’s fullsize truck sales fell just short of the F-Series total.
Photo 5/11   |   002 2016 GMC Sierra 1500 Denali Front View
5) Toyota Tacoma – 18,106, Up 15.6 Percent
The Colorado may be a popular newcomer to the midsize market, but Toyota is ceding little ground in its sales leadership of the segment. Its April performance of more than 18,000 units, up a robust 15.6 percent year over year, highlights its dominance of the segment.
Photo 6/11   |   2016 Toyota Tacoma SR5
6) Chevrolet Colorado – 10,362, Up 47.8 Percent
The Colorado broke through the five-figure barrier for April and posting a strong 47.8 percent year-over-year April gain. While many dealers are adding incentives to move the fullsize trucks, we’re hearing Colorado demand is so high that dealers are putting minimal cash on the hood to move them off the lot, proving GM’s wisdom in re-entering the segment.
Photo 7/11   |   2016 Chevrolet Colorado Z71 Midnight Edition Front Three Quarter
7) Toyota Tundra – 10,259, Down 4.0 Percent
The Tundra may not have had the headlining month that its little brother did, but it did crest the five-figure mark for the second consecutive month. Although modest by the domestic fullsize brand standards, the Tundra’s sales still represent the target for the new Titan.
Photo 8/11   |   2015 Toyota Tundra TRD Pro Front Side View
8) Nissan Frontier – 7,509, Up 28.9 Percent
It may be the old dog in the midsize segment, but the Frontier is proving to be anything but a dog in the sales race. April sales were up a strong 28.9 percent. A new Frontier based on the Global NP300 Navara is due soon.
Photo 9/11   |   2015 Nissan Frontier Front Three Quarter
9) GMC Canyon – 3,026, Up 24.4 Percent
The Canyon didn’t quite have the blockbuster month the Colorado did, but a 24.4 percent year-over-year April gain is nothing to sneeze at. GMC will test customers’ tolerance for a premium-priced midsize truck with the introduction of the Canyon Denali for the 2017 model year.
Photo 10/11   |   2016 GMC Canyon SLT Front Three Quarter 01
10) Nissan Titan – 1,010, Down 2.7 Percent
Dealers now have the Cummins-powered Titan XD on their lots, but so far, the unusually strong interest for the model ahead of its introduction hasn’t resulted in off-the-charts sales. The gasoline-powered Titan XD will be headed to showrooms soon, with the 1/2-ton model close behind it. The Cummins is expected to eventually account for just 10 percent of Titan sales.
Photo 11/11   |   013 2016 Nissan Titan Xd First Drive Front Angle

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