Ford F-150 EcoBoost Reaches 1 Million Sales Milestone
EcoBoost Engines Represent Majority of Sales
Five years ago, Ford made what seemed at the time a high-stakes gamble to introduce a small-displacement gasoline direct-injection (GDI) turbo V-6 engine in the F-150 under the “EcoBoost” name. Ford initially predicted a 25-30 percent take rate, which some in the industry considered ambitious. Shortly thereafter, EcoBoost-powered F-150s accounted for more than 40 percent of total sales. With the addition of the 2.7L EcoBoost V-6 in the 2015 model, the proportion of F-150 models with an EcoBoost is now more than 60 percent.
According to Ford’s calculations, the estimated collective fuel savings based on EPA figures of the 1 million-plus EcoBoost F-150s on the road is 110 million gallons a year -- the equivalent of 13 supertankers. Calculations are based on the fuel economy improvement over the predecessor V-8 model and an estimation of 15,000 miles driven a year.
Ford says the take rate on EcoBoost-powered trucks is increasing and expects the 2-million milestone will be reached in less than five years. The next-generation 3.5L EcoBoost V-6 will debut in the 2017 Ford F-150 and will be offered with a class-first 10-speed automatic transmission. While we’ve had mixed experiences with the fuel economy of EcoBoost trucks, we applaud Ford for being industry pioneers and being committed to further development of the technology.