Chevrolet Takes Four Top Spots in J.D. Power Truck, SUV Initial Quality Survey
Kia Tops List for First Time, Ending Premium Brand Reign
The J.D. Power Initial Quality Survey is a closely watched barometer of new vehicle quality and customer satisfaction in the industry. While it’s not a comprehensive measure of long-term reliability and quality, it is an indicator of design issues and items that annoy or dissatisfy customers. For the last few years, issues with connectivity and in-cabin technology have dragged down the IQS scores across the industry. The 2016 IQS survey shows improvement in this regard, with fewer reported problems per 100 vehicles (PP100) than last year's survey. The Chevrolet brand took home four awards in the truck and SUV segments, with the Chevrolet Equinox taking home the highest-ranked Compact SUV, tied with the GMC Terrain, the Chevrolet Tahoe winning the large SUV category, and the Chevrolet Silverado winning both Light Duty and Heavy Duty trucks segments.
For the first time in 27 years, a premium brand no longer tops this list, with Kia topping the list this year, moving up from its second-place spot last year. Over the last decade, Lexus has dominated the Initial Quality list, trading places with Porsche. Chevrolet was also the highest-rated domestic brand overall with 95 problems per 100 vehicles, below the 2016 industry average of 105 PP100. Ford moved up one spot from 2015 from 12th to 11th and reduced its PPV from 107 to 102. The Ram Brand dropped to 19th place from 13th place in 2015, and its PP100 increased from 110 last year to 114 this year. The GMC brand moved up from 18th place last year to 12th this year and reduced its PP100 from 115 to 103. You can read the full 2016 Initial Quality Report at the link below.
Source: J.D. Power