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  • June 2016 Truck Sales – Early Summer Surprise

June 2016 Truck Sales – Early Summer Surprise

Ford, Midsizers Up; Sierra, Silverado Down

Jul 1, 2016
June saw a mixed bag for truck models, with some up strongly for the months and others showing declines. For Ram and Ford, sales were up double digits, with the F-Series especially showing a robust 28.6 percent year-over-year gain and Ram up 14 percent for June. Both Silverado and Sierra were down for the month. However, both the Colorado and Canyon midsizers were up more than 30 percent year-over-year.
The Nissan Frontier had an outstanding 84 percent increase. That said, the Titan is still struggling to gain traction, with only 896 sales, down 22.4 percent over June 2015. Back on the charts again after a long absence is the Honda Ridgeline, which had a phenomenal growth rate of more than 35,000 percent. However, that needs to be put in perspective that only seven units were sold in June of last year.
1) Ford F-Series - 70,937, Up 28.6 Percent
If there were any doubts that Ford is the fullsize truck sales king, those notions were solidly quashed with the June sales results. Sales were up a decisive 28.6 percent. Any consumer perceptions about weakness brought out by the recent Chevrolet ad spots dropping bricks and toolboxes into the bed is so far not manifesting itself in decreased sales.
Photo 2/12   |   2015 Ford F 150 07 Front Three Quarter3
2) Chevrolet Silverado - 49,662 Down 3.7 Percent
Compared to Ford’s sales performance this month, it’s easy to see why Chevy is going on an aggressive offensive with the bed strength spots. Sales saw a modest decline over June 2015. Will the spots have the desired effect of having consumers see Chevy as the tougher, more rugged brand or simply reinforce existing brand loyalties?
Photo 3/12   |   2016 Chevrolet Silverado 1500 Front Three Quarter 02
3) Ram 1500/2500/3500 - 38,162, Up 14 Percent
Ram didn’t quite have the blockbuster month that the F-Series did, but a double-digit increase is nothing to sneeze at. The Ram is due for a redesign for the 2018 model year. However, the current model is innovative in its class for rear coil springs and still the class-exclusive diesel in the 1/2-ton segment.
Photo 4/12   |   2015 Ram 1500 Laramie Longhorn
4) GMC Sierra - 17,162, Down 7.8 Percent
Among the domestic truck models, the GMC Sierra saw the biggest percentage decline at 7.8 percent. Although it has the smallest market share of the domestic fullsize models, GMC has a loyal customer base in some markets.
Photo 5/12   |   2016 GMC Sierra Denali Ultimate Front Three Quarter2
5) Toyota Tacoma – 15,809, Down 0.9 Percent
The Tacoma declined a hair for June compared to last year. However, it’s still indisputably the sales king among midsize models. Even the combined Colorado and Canyon sales don’t match it.
Photo 6/12   |   2016 Toyota Tacoma SR5
6) Toyota Tundra – 9,433, Down 5 Percent
Tundra sales are below the 10,000-unit mark once again for June. Refreshed for 2014 and the TRD Pro model added for 2015 still can’t totally mask the fact that it’s essentially a nine-year-old design.
Photo 7/12   |   2015 Toyota Tundra 1794 Edition Front Three Quarter In Motion
7) Chevrolet Colorado – 9,049, Up 38 Percent
Although it sells a fraction of the Silverado’s overall volume, the Colorado nonetheless represents an important growth story for GM and the Chevrolet brand. June sales were up a robust 38 percent compared to June 2015.
Photo 8/12   |   07 2016 Colorado Driver Side Front View
8) Nissan Frontier – 8,166, Up 84 Percent
The Frontier may be one of the oldest designs on the market, dating back to 2005. However, it hasn’t lost any of its popularity. June showed a fantastic 84 percent gain in sales.
Photo 9/12   |   2015 Nissan Frontier Pro 4x Crew Cab
9) GMC Canyon – 3,398, Up 34.2 Percent
The Canyon had a good June, with sales up 34.2 percent. The midsize market has not yet become commoditized to the point that the fullsize market has, and dealers generally have to offer fewer discounts on the midsize models compared to fullsize trucks.
Photo 10/12   |   2016 GMC Canyon SLT Diesel Front Three Quarter 04
10) Honda Ridgeline – 2,472, Up 35,214 Percent
The Ridgeline makes an appearance on our truck sales list once again with the all-new 2017 model now on sale. Although the percentage gain looks mind-boggling, it’s important to note that only seven units were sold nationwide last June.
Photo 11/12   |   2017 Honda Ridgeline Black Edition Front Three Quarter
11) Nissan Titan – 896, Down 22.4 Percent
Nissan has a lot of hopes riding on the new Titan. However, it’s getting off to a slow start. The debut of the heavy-half Titan XD may have been the wrong strategy, with its higher price point and diesel engine. The gas-powered XD is now starting to roll into showrooms, but we’re expecting sales to really pick up once the true 1/2-ton Titan starts showing up on dealer lots.
Photo 12/12   |   2016 Nissan Titan XD Front Three Quarter 02

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