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  • Pickup Truck, Big-Rig Mentioned In “Tesla Master Plan Part Two”

Pickup Truck, Big-Rig Mentioned In “Tesla Master Plan Part Two”

Highly Ambitious Plan Sees Electric Automaker Covering All Bases

Jul 21, 2016
There’s little question that Tesla is one of the most talked-about auto brands in the current automotive market. Seemingly against all odds, the company has relentlessly pushed forward with electrification, successfully conquering the luxury sedan market and making some headway in the premium SUV market with the Model X. Within the next 18 months, the midsize Model 3 is expected. Up until now, Tesla has only broadly hinted at future product plans that include a truck. However, in his “Tesla Master Plan, Part ‘Deux’” as Tesla CEO Elon Musk puts it, any questions to the scale or extent of the company’s ambitions are put to rest. The plan also officially calls out Tesla’s plan for a pickup and Class-8 heavy-duty truck, as well as a new type of municipal bus concept.
Musk takes on his many critics head-on in the blog post, saying that starting out with low-volume, high-priced cars was part of the strategy all along to fund and develop a mass-market, high-volume car attainable to most car buyers, candidly saying “No one was going to pay $100,000 for an electric Honda Civic, no matter how cool it looked.” A good part of the blog is dedicated to reiterating Musk and Tesla’s low-carbon energy philosophy, why the Tesla/Solar City merger makes sense, and redefining urban transportation. On that end, Musk says the company’s bus concept will shrink the overall size of buses, and make today’s driver more of a “fleet manager.”
For the Class-8 truck, Musk claims a “substantial reduction in cost of cargo transport, while increasing safety and ‘making it really fun to operate.’” Although likely on the conceptual drawing board for quite some time, Tesla’s announcement of its entry in the Class-8 truck market was undoubtedly hastened by the curiously named startup Nikola Motor and its hybrid Class-8 truck concept.
Finally, Tesla foresees its vehicles as being potential money machines for its owners, noting most vehicles are currently in-use by owners only five to 10 percent of the day, sitting unused the rest of the time. Once the regulatory environment permits, autonomous software would allow the vehicle to make its rounds during the day while you’re at work at home. You can read Tesla’s updated master plan in full at the link below.
Source: Tesla