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  • July 2016 SUV Sales – Crossover Crush

July 2016 SUV Sales – Crossover Crush

CR-V Regains Podium, Rogue Tops RAV4

Aug 2, 2016
In a month that’s seen some mixed signals for car models and brands, crossovers and SUVs, much like trucks, have largely defied the slight downturn seen this month throughout the rest of the industry. However, that’s not to say all is blue skies and champagne toasts. Both Jeep and Ford saw some significant declines in their SUV sales compared to the same time last year.
The Honda CR-V, the traditional leader in the crossover and overall SUV segment, once again took the podium. The Nissan Rogue once again took second place in the sales race, topping the Toyota RAV4, which has been a strong seller for much of 2016. The Ford Escape and Explorer, as well as the Jeep Cherokee, were all down double digits for the month. Although it didn’t make the Top 10 cut, the Italian-built Jeep Renegade posted a solid 57 percent gain for July, reaching more than 10,000 unit sales.
1) Honda CR-V – 36,017, Up 13.3 Percent
The CR-V positively crushed it for July, with a massive 36,017 sales for the month. This made it Honda’s best-selling model for July, topping even the perennially popular Civic and Accord. Despite some strong competition from Nissan and Toyota, the CR-V is the one to beat in this hyper-competitive segment.
Photo 2/11   |   2016 Honda CR V Front Three Quarter 02
2) Nissan Rogue – 33,298, Up 32.8 Percent
The Rogue is once again a strong second in this month’s SUV sales race, up a significant 32.8 percent. The Rogue’s handsome styling and high value for the money continue to win it new customers.
Photo 3/11   |   2016 Nissan Rogue Front Three Quarter
3) Toyota RAV4 – 27,365, Up 10.2 Percent
The RAV4 comes in Third, narrowly eclipsing the Ford Escape. Although not quite the standout performance of the CR-V or Rogue, the RAV4 has nonetheless established itself as a major volume player in the compact crossover segment and SUVs in general.
Photo 4/11   |   2016 Toyota RAV4 SE Front Three Quarter 06
4) Ford Escape – 26,260, Down 10.2 Percent
The Escape is always a Top Five contender in SUV sales. However, for July, it finds itself taking a back seat to its Japanese rivals. The 2017 model is now in dealer showrooms and on the road, with revised styling, an updated interior and new powertrains. It remains the best-selling domestic brand SUV.
Photo 5/11   |   2017 Ford Escape Left Front Angle
5) Chevrolet Equinox – 21,882, Up 1.3 Percent
The Equinox rounds out our Top Five with a respectable 21,882 units sold for the month. An all-new Equinox with a focus on efficiency is expected soon. Its overall size is expected to shrink slightly to make room for a new in-between model that will be positioned between it and the three-row Traverse, itself due for replacement soon.
Photo 6/11   |   2016 Chevrolet Equinox LTZ Front Three Quarters
6) Jeep Wrangler – 18,741, Down 5.0 Percent
Once again, the most traditional SUV on the market, the Jeep Wrangler, is the best-selling model for the brand. Although July sales are down five percent, it out-sold the next-best-selling Jeep, the Grand Cherokee, by more than 2,000 units for the month.
Photo 7/11   |   2016 Jeep Wrangler Unlimited 75th Anniversary Edition Front Three Quarter 02
7) Jeep Grand Cherokee – 16,704, Up 3.0 Percent
The Grand Cherokee eked out a modest three percent gain for July. It sells less than the Wrangler, but for the first time in quite a while, it was marginally ahead of the Ford Explorer. It appears a Hellcat-powered Grand Cherokee is imminent and could arrive as a late-introduction 2017 or early release 2018 model. While it won’t be a big-volume seller itself, it could be a significant halo vehicle for the line.
Photo 8/11   |   2016 Jeep Grand Cherokee 75th Anniversary Edition Front Three Quarters
8) Ford Explorer – 16,615, Down 22.2 Percent
The Explorer took a big tumble for July, down 22.2 percent, and falling behind its biggest marketplace rival, the Jeep Grand Cherokee. It remains Ford’s best-selling SUV behind the Escape by a significant margin and well ahead of the Highlander, Pilot, and Durango, among others.
Photo 9/11   |   2016 Ford Explorer Sport Front Three Quarter
9) Jeep Cherokee – 15,451, Down 12 Percent
After months of being Jeep’s best-selling model, the Cherokee drops behind big-brother Grand Cherokee and patriarch Wrangler. The Cherokee remains a unique proposition in the compact crossover segment for offering an optional low-range-geared four-wheel drive.
Photo 10/11   |   2016 Jeep Cherokee Overland Front Three Quarter
10) Toyota Highlander – 15,213, Up 19.5 Percent
The Highlander posted a nearly 20 percent surge for July, anchoring this month’s Top 10 list, edging out the Subaru Forester and Outback. A redesign in 2014 endowed the Highlander with more passenger and cargo room in the third row, and the 2017 model adds direct fuel injection and more rugged styling. That formula seems to be working for Toyota.
Photo 11/11   |   2017 Toyota Highlander Homepage

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