Ram Commercial Launches “All-Business Test Drive”
Entrepreneurs Given Chance to Test Vehicles On the Job
Small business owners have to hustle every day to pay the bills, grow sales, and get the job done. They have little time to research new vehicles, let alone take a day off to go to a dealer and test-drive the newest offerings. Many make do with what they have and adapt them to fit their needs. Ram selected some entrepreneurs to test out the latest commercial vehicle offerings, specially outfitted with equipment to make their jobs easier, showcased in its “All-Business Test Drive” series of videos.
A 30-second television spot will air on October 23, entitled “Time” showcasing the versatility of the ProMaster and ProMaster City models in four different configurations for seafood delivery, mobile carwash and detailing, disaster cleanup, and HVAC repair. A pan-out shows four quadrants of a giant clock.
The two businesses showcased in the web videos include an urban beekeeper that gets a fullsize ProMaster for a day and a vegetarian frozen meal business that gets a ProMaster City. Both appreciated the vans’ cargo capacity and versatility with built-in shelving, and the co-owner of the meal business liked the ProMaster City’s car-like driving manners and maneuverability. In addition to the TV spots and web videos, Ram is also mounting a print campaign in business-oriented publications for its Ram Commercial line. More videos will be added to the series throughout 2016 and 2017.
Source: Ram Commercial