Ram Re-Enters Midsize Market with 1200 Pickup – Just Not for U.S.
Mitsubishi-Based Hauler Revives Decades-Old Alliance
If you were born on or around the first inauguration of Ronald Reagan, chances are you remember the Mitsubishi Mighty Max and its domesticated clone, the Dodge Ram 50. The Ram 50 continued in the Dodge lineup until 1986, at which point the truly midsize Dakota took over and continued its run until 2011. General Motors re-entered the midsize market in 2015 with the U.S.-market Chevrolet Colorado and GMC Canyon, and it’s all but official that the Ford Ranger is making a comeback for 2018. So that leaves Ram as the lone outlier among the Detroit Three without a true midsize pickup. Well, for the rest of the world, there will be a midsize Ram in the form of the Ram 1200. Essentially a rebadged Mitsubishi L200 or Fiat Fullback (take your pick), the 1200 makes good on Ram’s promise of being a truly global brand.
As it is, the 1200 would probably hold little appeal for U.S. customers. The most powerful engine offered at launch for Middle Eastern markets (where it debuted) is a 134-hp 2.5L I-4 turbodiesel with 236 lb-ft of torque. More powerful versions of the engine are sold in other markets with up to 178 hp and 295 lb-ft of torque. A 2.4L gas I-4 will also be offered with 130 hp. Despite the modest output, the 1200 is plenty capable with a payload of 2,568 pounds and a towing capacity of 6,600 pounds.
The Ram 1200 also has decidedly “metric” styling like the L200 and Fullback with lots of swooping lines and curves. Overall length is slightly shorter than an equivalent Colorado or Tacoma at 206 inches for the extended cab and 211 inches for the crew cab. While the Ram 1200 is intriguing from a distance, we don’t think the packaging or content is quite right for the U.S. market. What do you think?
Source: Ram International