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  • September 2016 Truck Sales – Midsize Surge

September 2016 Truck Sales – Midsize Surge

Midsizers Sizzle While Fullsizers Flounder

Oct 3, 2016
Overall vehicle sales for September were somewhat of a mixed bag, with overall results down, but trucks still showing respectable results. The Ford F-Series was down slightly for the month at 2.6 percent. However, it fared far better than the Silverado, which was down a substantial 15.5 percent. The GMC Sierra was also down 8.5 percent. However, things couldn’t look better for Ram trucks, with sales up a blockbusting 29 percent.
Results were also rosy for midsizers, with all models, foreign and domestic showing double-digit percentage growth. Finally, after months of flat sales results, the Nissan Titan finally shows signs of life, with results more than double a year ago. Finally, Honda’s more conventionally styled Ridgeline seems to be winning buyers and influencing people, with respectable sales numbers.
1) Ford F-Series – 67,809, Down 2.6 Percent
The F-Series may be down slightly for September, however, compared to the numbers for General Motors’ fullsize models, things are looking good. An all-new Super Duty and updated 2017 F-150, including a new Raptor model will likely yield strong sales in the months ahead.
Photo 2/12   |   2017 Ford F 150 Lariat Boat Ramp
2) Ram 1500/2500/3500 - 47,792, Up 29 Percent
Compared to Ford and GM, Ram’s September results were off-the-charts. Up 29 percent, the Ram knocked the Silverado out of second place for the first time in more than a year.
Photo 3/12   |   2017 Ram 1500 Lone Star Silver Front Three Quarter
3) Chevrolet Silverado - 45,380 Down 15.5 Percent
September 2016 was not the Silverado’s month, with sales taking a 15.5 percent nosedive. It seems even Chevy’s bold and provocative bed strength ad campaign isn’t resonating to the extent many expected.
Photo 4/12   |   2017 Chevrolet Silverado High Desert Front Angle
4) GMC Sierra - 18,086, Down 8.5 Percent
The Sierra didn’t have quite the decline the Silverado did for September. However, there are few ways to spin the results as anything but disappointing. An updated Duramax diesel for HD models may drive sales in the first quarter of 2017.
Photo 5/12   |   2016 Gmc Sierra 1500 Denali Long Term Update Front View
5) Toyota Tacoma – 15,723, Up 35.4 Percent
The Tacoma comfortably holds on to its place at the top of the midsize sales charts, up 35.4 percent. An updated TRD Pro model joins other models in the lineup later in the year, ensuring continued popularity.
Photo 6/12   |   2016 Toyota Tacoma Offroad Vs Sport Front
6) Chevrolet Colorado – 10,383, Up 41.6 Percent
The Colorado continues to be a winner for GM, with sales up 41.6 percent for the month. While priced on the higher end of the segment, the Colorado’s refinement and availability of a class-exclusive turbo diesel help it stand out from the crowd.
Photo 7/12   |   2016 Chevrolet Colorado Z71 Duramax Front Three Quarter 05
7) Toyota Tundra – 9,507 Up 18.2 Percent
The Tundra may not deliver the same volumes as the domestic players, but it remains an important component of Toyota’s truck portfolio, with more than 100,000 annual sales. September sales were up a respectable 18.2 percent.
Photo 8/12   |   02 2016 Toyota Tundra Border 2 Border Gulf Of Mexico
8) Nissan Frontier – 7,596, Up 64.5 Percent
The Frontier continues to surprise with double digit or better sales for what’s more than a decade-old design. Despite its undeniable age, the Frontier’s unpretentious, fun-to-drive personality continues to win it fans. An all-new Frontier is expected in late 2017 or 2018 based on the global NP300 Navara.
Photo 9/12   |   2016 Nissan Frontier Pro 4X
9) Honda Ridgeline – 3,318, Up 165,800 Percent
The Ridgeline is back, and better than ever. One of the big turnoffs of the last-generation model was its unconventional styling. The new model is much more conventional-looking, with a traditional pickup side profile, while retaining the attributes that made the first-gen model a hit with its fans, including an in-bed trunk and roomy interior.
Photo 10/12   |   007 Auto News Four Wheeler 2017 Honda Ridgeline Production
10) GMC Canyon – 2,949, Up 26.5 Percent
Combined sales of the Colorado and the Canyon haven’t yet topped the Toyota Tacoma, but there’s no denying the Colorado and Canyon have been a success for GM. The midsize trucks are selling without the same level of incentives as the fullsize models, making them a strategic profit center.
Photo 11/12   |   2016 GMC Canyon SLT Front Three Quarter 01
11) Nissan Titan – 2,484, Up 130.4 Percent
After months of flat results, Titan sales are finally picking up, more than doubling from last September. The 1/2-ton model is now starting to appear in dealerships, giving customers a more fuel-efficient and garage-friendly option than the almost HD Titan XD. More variants such as a regular-cab and King (extended) Cab are coming in the months ahead.
Photo 12/12   |   2017 Nissan Titan Half Ton First Drive Review 04