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2018 Ford EcoSport First Look

Ford’s Big Bet on Going Small

Nov 14, 2016
The B-Segment crossover market is hot and getting hotter by the day. The Buick Encore, Chevrolet Trax, Mazda CX-3, and Honda HR-V are among the current major players in the segment. The Jeep Renegade joined the fray last year, and new entrants are coming soon from other major names. One brand conspicuously absent from this market, at least in North America, has been Ford. In overseas markets, the B-segment EcoSport has been one of its hottest-selling models since 2003. When the last-generation global EcoSport was revealed overseas, we wondered out loud how much longer it would be until this model reached U.S. shores. Well, we have to wonder no longer. The EcoSport is destined for North America in the first quarter of 2018. The precise model year is to be determined.
Stylistically, the EcoSport is for all intents and purposes a 7/8-scale Escape. The grille, rear, and interior share a strong familiarity with Ford’s best-selling C-segment crossover. Proportions are slightly more cropped, with a smaller cargo area. The EcoSport breaks prevailing convention small crossover convention with a side-hinged tailgate rather than a top-hinged door. The exterior-mounted “skittle” spare tire cover on global models has been eliminated. North American models will get a fix-a-flat kit.
The North American-spec EcoBoost will be powered by either the 1.0L EcoBoost I-3 for front-drive models or the 2.0L direct-injection naturally aspirated I-4 out of the Focus for all-wheel-drive models. All EcoSport models will offer four-wheel disc brakes with ABS. Power output or estimated fuel economy figures were not announced.
Photo 2/11   |   2018 Ford Ecosport Rear Gate Open
The EcoSport will be offered in four trim levels, from the base S model, SE, sporty SES, and top-of-the-line Titanium. The SES model will be offered with paddle shifters. All N.A.-spec EcoSports will come with a six-speed automatic transmission. North American EcoSport models will be sourced from Chennai, India, making it the first Indian-built vehicle sold in the U.S. market. Fit and finish of the prototype models shown looked up to developed-market standards.
Higher-trim models will be offered with a 8-inch touchscreen Sync 3 interface with Apple CarPlay and Android Auto connectivity. Standard on the Titanium model is a 10-speaker, 675-watt B&O Play audio system. SiriusXM satellite radio and HD Radio are optional. In keeping with the vehicle’s target market of millennials, the EcoSport offers two high-powered USB ports in the front passenger area, with one USB port in the rear seat and an available 110V outlet at the rear of the center console.
Pricing will be announced at a later date, but expect it to be in the same ballpark as its peers, meaning a starting price of below $20,000 for the S model and a well-equipped Titanium going in the mid-to-high 20s.
Source: Ford

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