Diesel Not Coming Back for Volkswagen Brand in U.S.
Audi May Keep Diesel Option for Q7
If there were any doubt that diesel would be making a comeback for the Volkswagen brand in the U.S., those doubts should be put to rest, according to an Automotive News report quoting VW brand CEO Herbert Diess and VW U.S. CEO Hinrich Woebcken. In the article, Diess and Woebcken strongly inferred they believed diesel was yesterday’s technology and that the future of passenger cars and crossovers was electric. Further tipping the scales in favor of EV technology is the ever-tightening emissions and CO2 standards in the U.S. and globally, which will increase the costs associated with future diesel development and compliance.
Diess’ comments represent a change of heart from September, when he hinted that diesel could make a comeback in the U.S. However, diesel may not be completely dead within the Volkswagen Group’s portfolio of brands. Audi U.S. CEO Scott Keogh said he could foresee diesel coming back in the Q7 SUV once all the cases have been settled and fixes made.
General Motors is seizing on the opportunity to increase its light diesel market share with a new Cruze diesel sedan and hatch, as well as a diesel option for the 2018 Equinox C-segment crossover. GM also offers a diesel option on the Chevrolet Colorado and GMC Canyon midsize pickups and may offer a diesel option on the next-generation Chevrolet Silverado and GMC Sierra 1500 due for the 2019 model year.
Source: Automotive News