High-Trim Models Dominating 2017 Ford Super Duty Sales
Diesel, 4x4 Models Accounting for More Than 70 Percent of Sales
Among the Truck Trend editors and the readership, there’s a great deal of wistful yearning for the “good old days” when trucks were trucks, complete with cloth or vinyl bench seats, manual transmissions, and bare-bones trim, not to mention sticker prices starting at less than $30,000. However, the market and truck buyers have spoken, and the demand is decisively for the high-trim, well-equipped models. And not just by a little. From November 2015 through 2016, 71 percent of Super Duty retail sales have been the Lariat, King Ranch, and Platinum trims of the Super Duty equipped with the 6.7L Power Stroke diesel, with an average transaction price of more than $60,000.
In its first three months of sales, the Super Duty is up 24 percent overall and up 33 percent for retail sales. In the closely watched Texas market, considered by many to be a barometer for truck sales and trends nationwide, sales for the Super Duty are up 45 percent in the Dallas metropolitan market and up 38 percent in the Houston market.
The 2017 Super Duty is the first HD truck to employ adaptive cruise control, even when towing, and adaptive steering, varying the steering ratio depending on speed and steering angle. Similar to the 1/2-ton F-150, the 2017 Super Duty also employs a nearly all-aluminum body mounted on a high strength steel frame.