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  • Land Rover Makes Splash in Geneva

Land Rover Makes Splash in Geneva

Discovery Goes Amphibious and Evoque Drops its Top

G.R. WhaleMay 1, 2012
Land Rover used the Geneva International Salon d'Auto to test the waters on an Evoque Convertible concept and drove a Discovery into the water to celebrate production of 1 million Discovery/LR3/LR4 SUVs.
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The Evoque Convertible has a fully retracting roof, drop-down tailgate, and pop-up rollbars for rollover protection. Production plans will be based on public reaction.
The Discovery has embarked on an expedition from Birmingham to Beijing, with Land Rover hoping to raise 1 million pounds sterling for the International Federation of Red Cross and Red Crescent Societies to support long-term water sanitation. As part of the Switzerland party, Land Rover drove a float-equipped "amphibious" Discovery Series 1 into Lake Geneva. It was originally built for the 1990 Cowes Week sailing regatta off England's south coast
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At the New York auto show, Land Rover made an off-road course to celebrate 25 years in the U.S. market, and brought a repurchased 1987 white Range Rover, the same color that was featured in the ads. To follow the expedition, log on to landrover.com/million
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