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  • 1952 Jeep Station Wagon – Truck Trend History

1952 Jeep Station Wagon – Truck Trend History

Willys and the Girls

Thomas Voehringer
Jan 23, 2014
Photographers: Tom Medley
In 1951 Petersen Publishing Company purchased a new Jeep "Station Wagon" for company use. A story in the February 1952 issue of Motor Trend by PPC photographer Eric Rickman chronicled the 11,000 miles on the odometer. Rickman states he put nearly half the miles on the Jeep himself with the remaining miles attributed to general tasks. Here are the specs for our Jeep:

Engine Type: 4-cylinder F-head (pushrod intake valves, side exhaust valves)
Displacement: 134.2 cubic inches
Maximum hp: 74 @ 4000 rpm
Maximum Torque: 114 lb-ft @ 2000 rpm
Drive System: Manual shift three speed transmission with two-speed transfer case
Wheelbase: 118 inches
Overall Length: 182 1/2 inches
Overall Height: 74 5/16 inches
Overall Width: 66 5/8 inches
Curb Weight: 3240 lbs.
One of the interesting tasks to which the Jeep was deployed included shuttling the famous Goldie-Gardner MG land-speed-record car from San Francisco to Los Angeles. The simple iron trailer had no braking system and put the Jeep's to the test. Rickman remarks, "There was never an indication of brake fade. Also, even with the weight of the Goldie-Gardner car and trailer on the rear axle, the Jeep never bottomed, even when we hit railroad crossings at good speed."
Rickman ended his piece with this rejoinder, "Don't let the word utility frighten you. It's also a terrific all-around family machine."
His pitch is supported by the only photo that still exists from this story. It is featured above. It was shot at a local Standard gas station. The girls from the Petersen Publishing offices piled in to show the roomy interior. The caption read, "To give you an idea of the station wagon's roominess, we loaded seven of the office's girls aboard. This still left a great deal of payload space behind the wide, comfortable rear seat."

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