Western Star Brings Optimus Prime to Mid-America Show
Movie Truck Previews New Model Coming Fall 2014
Automakers are collaborating closer and closer with entertainment franchises to preview their new models in video games and movies, and, in the case of Western Star trucks, you can't make a much bigger impact than one of the best-known anthropomorphic trucks on the silver screen: Optimus Prime. The most alpha character of the Transformers franchise will preview a new Western Star model set to hit American highways in fall 2014. But attendees going to the 2014 Mid-America Trucking Show get to see the new Optimus Prime before he makes his big screen and highway debut.
Western Star, a division of Daimler Trucks, was approached by the producers of "Transformers: Age of Extinction" about helping provide a truck character. The brand just happened to have a new model in the pipeline that would make for the perfect character. The new model will be badged the 5700 series when it debuts. The Optimus-Primed 5700 features an orange-flame paint job on top of blue, triple-pipe exhaust stacks, a power dome hood, and a chrome-plated front bumper.
Optimus Prime was previously represented by a Peterbilt 379, considered one of the most iconic "big rigs" on American roads.
Source: Daimler Trucks