Report: Tata, Jaguar Land Rover Working on Midsize SUV for Indian Market
Model to Be Priced from $33,000, Use Freelander Platform
When India-based automaker Tata acquired Jaguar Land Rover in 2008, it made waves in the automotive industry for a developing-market company buying two of Britain's most prestigious brands. Many wondered if Tata would cheapen or water down the brands' reputation or products. Quite the opposite has happened, with Jaguar and Land Rover both arguably producing some of the best products in the brands' histories. But according to a report from The Economic Times of India, a cross-brand collaboration is in the works to produce a Tata-branded SUV based on Land Rover underpinnings.
The report says the five- to seven-passenger midsize SUV will be based on the outgoing LR2/Freelander but will have 50 to 85 percent unique content. Although well-known for its commercial vehicles in India, Tata has had more of a challenge with its consumer-oriented products in India, where it is generally seen as a lower-priced brand. Indeed, Tata grabbed headlines in 2008 with the introduction of the Nano, touted as the world's cheapest new car. Target pricing for the new crossover, internally dubbed the Q5 (not to be confused with the Audi crossover of the same name), is between the equivalent of $33,000-$41,000. Tata's current Aria SUV is approximately half that price.
Source: Economic Times India