Auto News: Ford's Top Ten List of "MOM-Friendly" Vehicle Features
Ford Motor Company - May 9, 2007
Edmunds.com's Women and Family Car Guide estimates that women either buy or influence the purchase of approximately 80 percent of all new cars and trucks. With Mother's Day approaching, Ford is highlighting its top ten mom-friendly features offered across its lineup of cars, trucks, crossovers and SUVs.
Headrest DVD Entertainment System -- Every family's got 'em - the inevitable road wars that go on between siblings sharing the back rows. Ford's available dealer-installed Headrest DVD Entertainment System helps keep the drama to a minimum with two 7-inch color LCD monitors that are incorporated into the rear of the driver and front-passenger seat head restraints. The system allows two different sources to be viewed on each screen or the same source on both screens, and also is compatible with game systems and external video sources. This is an especially convenient feature for Ford Edge and Lincoln MKX models equipped with the Vista Roof. (Available on 17 Ford, Lincoln and Mercury vehicles.)
Reverse Sensing System -- Ford's available Reverse Sensing System alerts drivers to objects in the vehicle's path when slowly backing up, allowing moms to make it out of a bike-filled driveway or navigate even the toughest parking lots with ease. This clever feature uses innovative ultrasonic sensors in the rear bumper to audibly alert when objects are behind the vehicle. (Available on the Ford Taurus, Taurus X, Edge, Escape, Explorer, Sport Trac, Expedition, F-150, F-Series Super Duty and E-Series; Mercury Mariner, Sable, and Mountaineer; and Lincoln MKX and Navigator.)
MP3 Audio Input Jack -- Moms and kids alike can create the perfect soundtrack for their travel adventures with Ford's auxiliary input jack and MP3-capable CD players. Standard on 14 Ford, Lincoln and Mercury vehicles, the audio input jacks allow customers to bring any MP3 player with a standard 3.5-millimeter audio output into their vehicle and play it through the audio system.
CenterSlide Second Row -- Ford Expedition and Lincoln Navigator make it easy for moms to easily reach children or items in the second row with a class-exclusive CenterSlideTM feature that enables the middle section of the second row to move forward up to 11 inches.
Power Liftgate -- Ford's available power liftgate raises and lowers with the push of a button on the remote keyless-entry key fob. For moms who are always juggling sports equipment, groceries or other family gear, it doesn't get any easier than this. (Available on Ford Expedition and Taurus X; Lincoln MKX and Navigator.)
PowerFold Seats -- Extra cargo with the kids in tow? No problem. Ford's available class-exclusive PowerFoldTM third-row seats make room for extra gear at the touch of a button on Ford Explorer and Expedition, Mercury Mountaineer and Lincoln Navigator models. The new Ford Edge and Lincoln MKX also feature an EasyFoldTM rear seat back release that creates a flat cargo floor with the touch of a button.
Memory Seats -- For moms who share their vehicle with driving teenage children - or any other family member - Ford's memory seat feature allows drivers to save their preferred seat position to memory so they don't have to reset every time they re-enter the vehicle. (Available on the Ford Taurus, Taurus X, Edge, Explorer, Expedition and F-150; Mercury Sable and Mountaineer; and Lincoln MKZ, Lincoln MKX, Lincoln Mark LT and Navigator.)
Compartmentalized Center Console -- The standard center console on the Ford Edge and Lincoln MKX crossovers features convenient moveable dividers that can be configured several ways to hold a variety of gadgets - from cell phones to hand bags to napkins/tissues to DVDs and even a variety of laptops. The new Ford Escape and Mercury Mariner also feature a new compartmentalized center console.
DVD-Based Navigation System -- Ford's DVD-based Navigation System is a must have for moms on the go. The system features a 6.5-inch-wide screen, recites turn-by-turn travel directions in English, French or Spanish and helps locate points of interest such as gas stations, ATMs and restaurants. On most vehicles, the navigation system comes with a premium sound system that features a six-disc in-dash CD/MP3 player and AM/FM radio. (Available on 22 Ford, Lincoln and Mercury vehicles.)
Conversation Mirrors -- The overhead center console on the new Ford Taurus X, Expedition EL and Lincoln Navigator features a flip-down conversation mirror that allows first-row occupants to see passengers in the second and third rows - proof that mom really can have eyes in the back of her head.