Auto News: Chevrolet Joins Mana's 2007 US Concert Tour
Chevrolet - May 16, 2007
Chevrolet announced that they have signed as the exclusive automotive sponsor for the 2007 Mana "Amar es Combatir" US Concert Tour.
MANA, the first Latin band to break into a top-ten spot on the Billboard 200 and one of the hottest Mexican rock bands of all time, will be touring all over the country and Chevy has joined the band to promote its music and environmental efforts. Chevy's sponsorship of the band's tour is part of a larger promotional campaign that will kick-off August 29 th in McAllen, Texas and will consist of on-line, grassroots, and promotional media extensions.
Just last year, Chevy recognized Mana with the first ever "Chevy Latin Music Award" for their contributions to the community and their commitment to help preserve the planet. Mana founded The Selva Negra Foundation in 1995 to collaborate actively with governments to guarantee future generations a livable planet. Since its creation, Selva Negra has financed and supported many important projects in favor of a healthier environment.
"We are extremely thrilled to be the exclusive au tom otive sponsor of Mana's US Tour because it allows us to achieve a closer relationship to their vibrant audience and align our brand to such an amazing group of well respected musicians," said Ed Peper, Chevrolet General Manager. "Chevy shares Mana's passion for music as well as the environment. Together we hope to enhance the Hispanic community's awareness on the importance of developing technologies for a sustainable future."
"Chevrolet and General Motors have shown their commitment to taking the au tom obile out of the environmental equation. We are pleased to work with them to educate Latinos in the U.S. about the environment." said Fher, Mana's lead vocalist.
In addition, Chevy will utilize various Mana songs for its 2007 Hispanic advertising campaign. Currently, Mana's song "Justicia, Tierra y Libertad" is featured in the emotional 2007 Chevy Silverado Hispanic campaign which is currently running on Spanish language networks. The song focuses on the battle cry made famous by Pancho Villa and Emiliano Zapata in a modern, rock style that emits a feeling of accomplishment and pride.
Chevrolet is leading the way in alternative fuel technology. E85 is a renewable fuel made of 85 percent ethanol and 15 percent gasoline, which can be made from plants such as corn and is a renewable resource. E85 is available in the Chevrolet Tahoe, Chevrolet Suburban, Chevrolet Silverado 1500, Chevrolet Avalanche, Chevrolet Impala, Chevrolet Monte Carlo and Chevrolet Uplander. In addition, many Chevy products are available with Active Fuel Management, a fuel-saving technology that shuts off cylinders when the engine doesn't require full power.