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  • Auto News: Chrysler Group Marks 500,000th Brand Spankin' Used Vehicle Sale

Auto News: Chrysler Group Marks 500,000th Brand Spankin' Used Vehicle Sale

Chrysler Group - May 18, 2007

May 18, 2007
The Chrysler Group marked the sale of its 500,000th Certified Pre-Owned Vehicle (CPOV) at Fletcher Chrysler Products in Franklin, Ind. To celebrate the milestone, the company presented the lucky customers, John and Debora Seering, with an appreciation check equal to the amount paid for their recently-purchased 2006 Dodge Durango.
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"We have purchased several vehicles from Fletcher Chrysler Products over the years and have always received very good service at the dealership," said John Seering. "We decided to buy Dodge certified because we knew we could find a dependable vehicle with a warranty and low mileage at a great value."
Furthermore, upon hearing news of the appreciation check, the Seering's turned around and purchased yet another Chrysler Group vehicle, a 2007 Dodge Ram Mega Cab pickup truck.
"We are very happy to have reached this 500,000 certified vehicles sold milestone, which demonstrates the value that Chrysler, Jeep and Dodge CPO vehicles continue to have in the marketplace," said D.P. (Bud) Place, Senior Manager - Used Vehicle Sales & Marketing, DaimlerChrysler Motors Remarketing. "We could not have reached this goal without the outstanding efforts of our Five Star dealers like Fletcher Chrysler Products, and the loyalty of our customers."
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The Chrysler Group launched its Brand Spankin' Used CPOV brand in the U.S. in 2002 and was the last of the top-five volume automotive companies to enter the certified pre-owned vehicle segment. Yet the time taken to conduct research and analysis into the program has allowed the Chrysler Group to secure its position as the fastest growing certified used-vehicle brand since then.
About the Chrysler Group Certified Pre-Owned Vehicle (CPOV) program:
The Chrysler Group offers one of the most comprehensive Certified Pre-Owned Vehicle (CPOV) programs in the industry. For a vehicle to be certified under the Chrysler Group's used-vehicle program, it must be a 2002 through 2007 model preowned vehicle with less than 65,000 miles and pass a stringent 125-point inspection. The Chrysler Group's CPO vehicles are backed by an eight-year/80,000-mile powertrain limited warranty, 24-hour, 365-day full roadside assistance with a $35 per day rental car allowance and a three-month or 3,000-mile Maximum Care warranty, in addition to a Carfax Vehicle History Report and buyback guarantee.
Marketed as "Brand Spankin' Used," the Chrysler Group's CPO vehicles are sold only through Chrysler, Jeep and Dodge dealerships that have earned the automaker's Five Star certification. Five Star certification is a comprehensive validation of the dealership's facilities, operational processes, salesperson and technician training accreditation as well as customer satisfaction survey ratings. Approximately 2,100 Chrysler Group dealerships in the United States are certified Five Star dealers.
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