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  • Auto News: Mitsubishi Motors North America Enters 2008 Lineup

Auto News: Mitsubishi Motors North America Enters 2008 Lineup

November 26, 2007

Nov 26, 2007
Mitsubishi Motors North America enters the 2008 model year with a fortified product portfolio and buoyed by rising retail sales through 2007. Building on the success of the all-new Lancer launched in spring 2007, and the all-new Outlander crossover SUV, Mitsubishi introduces the high-performance 2008 Lancer Evolution. Across the lineup, model updates such as special editions, new engines and freshened styling cues create added value and product appeal.
Photo 2/4   |   2008 Mitsubishi Outlander front View
Outlander 2.4 Models Debut
Mitsubishi introduced the next-generation Outlander crossover SUV for model year 2007 and for 2008 is adding two new 4-cylinder models, the value-minded ES and the high-tech-equipped Special Edition (SE). Available with 2WD or three-mode 4WD, the Outlander ES and Special Edition models are powered by a new 2.4-liter DOHC MIVEC engine teamed with a Sportronic continuously variable transmission (CVT). All Outlander models come standard with front-wheel drive and Active Stability Control (ASC) with electronic traction control (TCL).
The Outlander blends sporty dynamics, bold styling, five- or seven-passenger versatility, plus advanced user technology and onboard entertainment options. An aluminum roof lowers the center of gravity for better handling response. The segment's only flap-fold tailgate helps make loading cargo easier and can also serve as a tailgate seat that supports up to 440 lbs.
The 2008 Outlander LS and XLS models continue with a standard 220-hp 3.0-liter MIVEC V-6 (213 hp for PZEV-certified model) and 6-speed Sportronic automatic transmission, with the XLS featuring magnesium steering wheel paddle shifters. The Outlander was the first PZEV V-6 SUV offered in the U.S. On Outlander XLS models, 18-in. aluminum-alloy wheels are standard.
All Outlander models gain redesigned interior door panels with cloth inserts for 2008, with new chrome inner door handles for XLS. On LS models, the FAST Key entry system is now standard. An MP3/auxiliary input jack is newly standard for LS and XLS models, and all 4WD models get heated exterior mirrors.
Standard Outlander safety features include an advanced dual front air bag supplemental restraint system (SRS) with occupant sensors, standard front seat-mounted side-impact air bags and side curtain air bags (front and second row), plus energy-absorbing head protection interior pillars, an anti-lock braking system (ABS) with electronic brake-force distribution (EBD), and a Tire Pressure Monitoring System (TPMS).
High-tech Outlander options include a HDD 30-gigabyte navigation system with music server; a 650-watt (max.) Rockford-Fosgate Premium Audio system and SIRIUS satellite radio with 6-month pre-paid subscription; hands-free calling through Bluetooth wireless technology, and an accessory DVD rear seat entertainment system with 9-inch LCD screen.
New Outlander Special Edition
In early 2008, Mitsubishi will expand the Outlander line yet again with a second 2.4-liter model, the Outlander Special Edition. The Outlander SE combines the economy of the new 4-cylinder engine and CVT with amenities from the premium XLS model, plus exclusive new interior and exterior features. Driving performance in the Outlander SE is enhanced by Sportronic shifting with magnesium steering wheel paddle shifters or console shift, as in the Outlander XLS model. Like the XLS model, the Outlander SE is equipped with 18-inch alloy wheels. The FAST Key entry system, standard on LS and XLS models, is also standard on the Special Edition.
The Outlander Special Edition excels in onboard entertainment. Offered as standard, the 650-watt (max.) Rockford-Fosgate Premium Audio system features digital signal processing and nine speakers, including a rear subwoofer. This high-end audio package, which is optional on the Outlander XLS, includes SIRIUS Satellite Radio with six month pre-paid subscription.
Exclusive to the Outlander 2.4 SE are new interior door panel trim and chrome door handles, chrome-accented exterior door handles and side sills, mesh fabric seats with leather bolsters, and high-contrast instrument gauges. Some Outlander SE features will be available on other Outlander models for 2009.
Photo 3/4   |   2008 Mitsubishi Endeavor front View
Mitsubishi Endeavor Crossover SUV Gets Highest Safety Ratings
The Mitsubishi Endeavor is a crossover-type mid-size SUV that combines car-like driving dynamics with impressive comfort, safety, room and versatility. Powered by a 225-hp 3.8-liter V-6 engine teamed to a standard 4-speed automatic transmission with Sportronic mode, Endeavor is available with front-wheel drive or full-time all-wheel drive.
New for 2008, front-wheel drive Endeavor models gain the Active Stability and Traction Control (ASTC) system, which was already standard on the all-wheel drive models. Also for 2008, SIRIUS Satellite Radio, with 6-month pre-paid service, is included with the Endeavor SE, which also offers a luxurious new two-tone leather seating option.
Endeavor is available as the well-equipped LS model and the luxurious SE, which features standard leather seating surfaces, heated front seats, a power driver's seat, and a 360-watt Rockford Acoustic Design Premium Audio System with 6-disc in-dash CD changer and steering wheel audio controls. The SE offers an optional Sunroof Package and Navigation Package.
Endeavor achieved 5-star ratings for frontal (driver) and side impact (front and rear seat) NHTSA crash tests. The IIHS awarded Endeavor its highest ranking (Good) in its frontal offset crash test.
All Endeavor models come equipped with an advanced dual front air bag supplemental restraint system (SRS) with occupant sensors; standard front seat-mounted side-impact air bags and rollover-sensing side curtain air bags; an anti-lock braking system (ABS) with electronic brake-force distribution (EBD), and a Tire Pressure Monitoring System (TPMS).
The Eclipse, Eclipse Spyder, Galant and Endeavor models are all built in the Mitsubishi manufacturing plant in Normal, Ill., one of the industry's most flexible assembly plants.
Photo 4/4   |   2008 Mitsubishi Raider front View
Raider
The Mitsubishi Raider midsize pickup truck continues as a 2007 model. Available in both an extended and double cab, the Raider continues to offer versatility and capability for active lifestyles. The 2008 Raider model line-up will include the extended and double cab with a V-6 engine.
Industry-First HOV Guidance
The navigation system available for Lancer, Outlander, Galant and Endeavor models now features Diamond Lane Guidance, an industry-first development that gives the driver to have HOV (high-occupancy vehicle) lane information included with directions. Using HOV lanes, where permissible and accessible, can help reduce driving times. The navigation system with music server and the RSE can be added to the ES and LS models as an accessory.
Source: Mitsubishi Motors North America, Inc.

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