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  • Toyota Sequoia SUV Wins 2008 Motorist Choice Awards

Toyota Sequoia SUV Wins 2008 Motorist Choice Awards

August 11, 2008

Benson Kong
Aug 11, 2008
Photographers: The Manufacturer
The Toyota Sequoia garnished top honors as the best car and best SUV/crossover in the third annual 2008 Motorist Choice Awards held by IntelliChoice.com and AutoPacific. The Motorist Choice Awards are held to recognize the vehicles that gave the highest customer satisfaction along with the lowest cost of ownership. Data for the awards are gathered from AutoPacific's owner satisfaction data from new car and truck buyers and from IntelliChoice.com's rating methodology to determine total costs of ownership versus the total expected cost of the vehicle. Costs of ownership include depreciation, financing, fuel, insurance, maintenance, repairs, and state fees. The award recognizes the importance of being able to own a car that one wants while not having it be a financial burden.
The awards feature 26 different segments, and this year's top winners include vehicles from Toyota (10 including their luxury Lexus brand) and General Motors (9, thanks to brands such as Cadillac, Chevrolet, and Saturn). Completely absent from the list were brands Jeep, Chrysler, and Dodge, which was explained by James Bell, publisher and editor of IntelliChoice.com: "The absence of Jeep, Chrysler, and Dodge vehicles is regrettable and parallels their current sales situation. None of the vehicles from these brands rated particularly well within either AutoPacific's or IntelliChoice.com's individual analysis." Also left off the list were the diminutive Mini Coopers.
Photo 2/2   |   2008 Toyota Sequoia Sr5 front Three Quarters View
Due to the recent economy and high fuel costs, there was a particular emphasis on the crossover segments, which are more fuel-efficient than normal SUVs. The shifting of the large vehicle market is accentuated by George Peterson, the president of AutoPacific: "Due to the economy and fuel costs, more and more people who want a larger vehicle are focusing on crossover SUVs rather than traditional SUVs or gas-guzzlers. We added two new crossover segments highlighting this growing class of vehicle. In fact, in our Large Crossover SUV segment, every vehicle is an all-new release within the last 24 months. The contenders for both new Crossover SUV segments are two of the closest categories."
The top overall winner for the passenger-car segment was the Lexus LS. The Chevrolet Avalanche was the winner for the trucks, the Toyota Sequoia for SUV/crossovers, and the Toyota Sienna for minivans. The complete list of winners can be found in the table below.

SEGMENT WINNER
Aspirational Luxury CarLexus IS
Compact CarToyota Corolla
Compact PickupHonda Ridgeline
Compact SUV/Crossover SUV Nissan Rogue
Economy Car Honda Fit
Image Compact Car Volkswagen GTI
Large Heavy Duty Pickup Chevrolet Silverado 2500/3500
Large Light Duty Pickup Chevrolet Avalanche
Large SUV Toyota Sequoia
Large Crossover SUV GMC Acadia
Large/Luxury Car Cadillac DTS
Luxury Mid-Size Car Lexus ES
Luxury Crossover SUV Lexus RX
Mid-Size Car Subaru Outback
Mid-Size SUV HUMMER H3
Mid-Size Crossover SUV Toyota RAV4
Minivan Toyota Sienna
Premium Luxury Crossover SUV BMW X5
Premium Mid-Size Crossover SUV Toyota Highlander
Premium Luxury Car Lexus LS
Premium Luxury SUV Cadillac SUV
Premium Mid-Size Car Chevrolet Impala
Premium Mid-Size SUV Toyota 4Runner
Premium Sports Car Audi TT and Chevrolet Corvette
Sports Car Saturn Sky
Sporty Car Ford Mustang

Source: Business Wire
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