Nissan Drops Out of Detroit Show, Absentee List Grows to Six
November 24, 2008
The list of automakers that have pulled out of the Detroit Auto Show continues to grow, with Nissan becoming the latest to announce its absence in Motown, joining Mitsubishi, Suzuki, Rolls-Royce, Land Rover, and Ferrari. While it was at it, the Japanese automaker also pulled out of the Chicago Auto Show, reports Automotive News. Though no mention was made specifically regarding Infiniti, it would stand to reason that Nissan's luxury brand is withdrawing its presence at both shows as well.
According to Nissan spokesman Alan Buddendeck, the decision was made as a result of the current state of the industry, not the state of the two auto shows. A full presence at a major auto show, per Buddendeck, is "not a small line item on your marketing budget" and in a time when the entire industry is tightening its belt, the Japanese automaker felt that it effectively got its product message out at this month's Los Angeles Auto Show and that the money for Detroit and Chicago would be better spent elsewhere.