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  • Chevy Silverado and Subaru Forester Are Winners of 2008 Polk Automotive Loyalty Awards

Chevy Silverado and Subaru Forester Are Winners of 2008 Polk Automotive Loyalty Awards

January 23, 2009

Benson Kong
Jan 23, 2009
Photographers: The Manufacturer
Photo 2/3   |   2009 Subaru Forester front Drivers Three Quarters View
Every year, R.L. Polk & Co. release their findings of the Polk Manufacturer Loyalty Excelerator Report, which measures consumer loyalty to manufacturers within the entire automotive industry. Loyalty is determined when a household purchases or leases a new vehicle of the same make or model which they already own. The loyalty ratings are measured throughout the model year to allow manufacturers to keep track of their loyalty trends as they occur.
Photo 3/3   |   2009 Chevy Silverado front Passenger Three Quarters View
For 2008, the currently besieged General Motors has once again taken the overall manufacturer honors for consumer loyalty for the ninth consecutive year. Representing GM for the 2008 Automotive Loyalty Awards in the full-size pickup and full-size SUV segments are the Chevy Silverado and Chevy Suburban; both are also repeat winners of their respective 2007 Automotive Loyalty Awards. Motor Trend's SUV of the Year, the Subaru Forester, was the winner of the 2008 Automotive Loyalty Award for the compact SUV segment.
Notable to the 2008 awards was the addition of a new award category - Ethnic Market Loyalty to Make. Toyota won this category in its debut year.
Listed below are the winners of the 2008 Automotive Loyalty Awards:

Polk Automotive Loyalty Award Winners - 2008 Model Year
CategoryWinnerLoyalty %
Overall Awards
Manufacturer LoyaltyGeneral Motors*62.53%
Make LoyaltyHonda56.50%
Ethnic Make LoyaltyToyota54.55%
Vehicle Segment Awards
MinivanChrysler Town & Country*37.04%
Midsize PickupToyota Tacoma*18.10%
Fullsize PickupChevrolet Silverado*32.77%
Compact SUVSubaru Forester32.59%
Midsize SUVJeep Grand Cherokee21.31%
Fullsize SUVChevrolet Suburban*20.42%
Luxury SUVLand Rover Range Rover32.43%
Compact CarFord Focus26.15%
Midsize CarHonda Accord32.84%
Fullsize CarChevrolet Impala*34.01%
Luxury CarLexus ES*34.62%
Prestige Luxury CarLexus LS*34.83%
Sports CarFord Mustang16.73%
Luxury Sports CarChevrolet Corvette23.90%
*Denotes 2007 Automotive Loyalty Winner

For more information about R.L. Polk & Co., the Polk Manufacturer Loyalty Report, or the Polk Automotive Loyalty rankings and awards, visit the official website.

Source: PR Newswire

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