| 2009 Subaru Forester front Drivers Three Quarters View
Every year, R.L. Polk & Co. release their findings of the Polk Manufacturer Loyalty Excelerator Report, which measures consumer loyalty to manufacturers within the entire automotive industry. Loyalty is determined when a household purchases or leases a new vehicle of the same make or model which they already own. The loyalty ratings are measured throughout the model year to allow manufacturers to keep track of their loyalty trends as they occur.
| 2009 Chevy Silverado front Passenger Three Quarters View
For 2008, the currently besieged General Motors has once again taken the overall manufacturer honors for consumer loyalty for the ninth consecutive year. Representing GM for the 2008 Automotive Loyalty Awards in the full-size pickup and full-size SUV segments are the Chevy Silverado
and Chevy Suburban; both are also repeat winners of their respective 2007 Automotive Loyalty Awards. Motor Trend
's SUV of the Year, the Subaru Forester
, was the winner of the 2008 Automotive Loyalty Award for the compact SUV segment.
Notable to the 2008 awards was the addition of a new award category - Ethnic Market Loyalty to Make. Toyota won this category in its debut year.
Listed below are the winners of the 2008 Automotive Loyalty Awards:
|Polk Automotive Loyalty Award Winners - 2008 Model Year|
|Manufacturer Loyalty||General Motors*||62.53%|
|Ethnic Make Loyalty||Toyota||54.55%|
|Vehicle Segment Awards|
|Minivan||Chrysler Town & Country*||37.04%|
|Midsize Pickup||Toyota Tacoma*||18.10%|
|Fullsize Pickup||Chevrolet Silverado*||32.77%|
|Compact SUV||Subaru Forester||32.59%|
|Midsize SUV||Jeep Grand Cherokee||21.31%|
|Fullsize SUV||Chevrolet Suburban*||20.42%|
|Luxury SUV||Land Rover Range Rover||32.43%|
|Compact Car||Ford Focus||26.15%|
|Midsize Car||Honda Accord||32.84%|
|Fullsize Car||Chevrolet Impala*||34.01%|
|Luxury Car||Lexus ES*||34.62%|
|Prestige Luxury Car||Lexus LS*||34.83%|
|Sports Car||Ford Mustang||16.73%|
|Luxury Sports Car||Chevrolet Corvette||23.90%|
|*Denotes 2007 Automotive Loyalty Winner|
For more information about R.L. Polk & Co., the Polk Manufacturer Loyalty Report, or the Polk Automotive Loyalty rankings and awards, visit the official website.