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  • SEMA Paints Brighter Pickup Truck Sales Picture

SEMA Paints Brighter Pickup Truck Sales Picture

February 2, 2009

Benson Kong
Feb 2, 2009
New pickup truck sales for 2008 may have OEMs and aftermarket part manufacturers battening down the hatches, but SEMA has been trying to paint a different picture in light of the receding economy and tightening wallets.
Photo 2/2   |   2009 Ford F150 driver Side View
New pickup sales for 2008 totaled 1,958,336 units, down 27% compared with 2007. While every pickup truck model on the market suffered, a SEMA Automotive Lifestyles Survey showed that 64% of pickup owners buy their vehicles used. The survey also revealed that 36% of respondents purchased a bedliner, while 49% purchased an exhaust kit. The average dollar amount spent on custom parts and accessories in 2008 was $2600. While new truck sales were down 27%, overall vehicle sales were down 18% due to a bevy of unfavorable economic conditions.
The 2008 SEMA Show also revealed a pickup truck segment not totally dead yet. Despite an overall smaller show, hundreds of customized pickups lined the show floor, with the Ford F-Series leading the pack with a total of 96 total different trucks. While some automotive enthusiast groups may be crying death to large vehicles, pickups will stick around for quite some time.

Top New Pickup Truck Sales
Make/Model2008 Q42007 Q4% Change2008 January to December2007 January to December% Change
Ford F-Series114,952139,844-18%476,588633,949-25%
Chevrolet Silverado94,563140,398-33%465,065618,257-25%
Dodge Ram48,39880,729-40%240,454357,707-33%
GMC Sierra34,73351,039-32%168,544208,243-19%
Toyota Tacoma27,34037,723-28%144,653173,238-17%
Toyota Tundra22,22352,075-57%137,249196,555-30%
Ford Ranger11,05715,277-28%65,87272,711-9%
Chevrolet Colorado950216,591-43%54,34675,716-28%
Chevrolet Avalanche679314,732-54%35,00355,550-37%
Honda Ridgeline56408403-33%33,87542,795-21%
Dodge Dakota44189326-53%26,04450,702-49%
Nissan Titan415314,787-72%34,05365,746-48%
Nissan Frontier412413,660-70%44,99764,397-30%
GMC Canyon27194456-39%14,97420,888-28%
Cadillac Escalade EXT11951833-35%47097967-41%
Lincoln Mark LT9721729-44%46318382-45%
Mitsubishi Raider9171649-44%29358262-64%
Isuzu i-Series302865-65%29984138-28%
Mazda Pickup231422-45%13192657-50%
Suzuki Equator130N/A130N/A
Total Pickup394,245605,553-35%1,958,3362,669,231-27%
Source: SEMA

Top 2008 SEMA Show Pickup Trucks
Make/ModelCount% of Total Vehicles
Ford F-Series965.90%
Chevrolet Silverado643.90%
Toyota Tundra503.10%
Dodge Ram432.60%
GMC Sierra161.00%
Toyota Tacoma140.90%
Chevrolet S-1060.40%
Chevrolet C10 Pickup50.30%
Nissan Frontier50.30%
Chevrolet Colorado40.20%
Chevrolet SSR30.20%
Dodge Dakota30.20%
Ford Ranger30.20%
Source: SEMA

Top 10 Performance Parts Purchased
Product% of Enthusiasts Who Purchased
Exhaust Kit -- Pipes/Muffler/etc.49%
Air Intake -- Performance Air Filter Replacement42%
Air Intake -- Cold Air Intake Conversion41%
Engine Performance Chip/Computer/Tuner29%
Ignition Wires/Spark Plugs19%
Exhaust Headers17%
Transmission -- Performance Upgrade16%
Intake Manifold12%
Top 10 Accessories Purchased
Pickup Drop-in or Spray-on Bedliner36%
Tires -- Plus-sized35%
Trailer Hitch35%
Window Tinting/Lamination32%
Wheels -- Custom30%
Gauges -- Custom30%
Floor Mats -- Custom29%
Exterior Lighting -- Head Lights, Tail Lights, etc.26%
Side Steps26%
Alarm System25%
Intake Manifold12%
Top 10 Wheel, Tire, and Suspension Parts Purchased
Tires -- Plus-sized35%
Springs/Shocks/Suspension/Sway Bars31%
Wheels -- Custom30%
Tires -- Performance25%
Limited Slip/Locking Differential24%
Suspension -- Shocks23%
Brake Caliper/Rotor Kits19%
Suspension -- Lift Kits16%
Brake Kits -- Performance14%
Suspension -- Leaf Springs12%
Pickup truck owners Surveyed = 737
*Products Purchased in the Past 12 Months by Pickup Truck Enthusiasts
Source: SEMA

Source: SEMA eNews

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