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  • 2010 Toyota 4Runner Won't Come With Higher Price Tag

2010 Toyota 4Runner Won't Come With Higher Price Tag

September 18, 2009

Zach Gale
Sep 18, 2009
Sales of Toyota's crowded SUV and crossover lineup may get a small boost with the introduction of the 2010 4Runner, the price of which will be no different from the last-generation 2009 model.
Raising the price on an SUV whose sales were down 63% through August might seem a silly idea, especially if a price increase is coupled to thousands of dollars in incentives.
Currently, the 4Runner carries a $29,440 base price, including $800 for destination. For about $30,000, Toyota offers five SUVs and crossovers at different levels of equipment (that doesn't include the Sienna van), four of which many consumers might reasonably cross-shop.
At a dealer meeting with Toyota senior management, Automotive News sources say the automaker is planning on making leasing more affordable to gain market share.
The new 4Runner goes on sale late in October.

Source: Automotive News (Subscription required)

2015 Toyota 4Runner Specifications

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Fair Market Price $31,352
MSRP $33,210
Editors' Overall Rating
Mileage 17 City / 22 Highway
Engine 4.0L V6
Horse Power 270 hp @ 5,600 rpm
Torque 278 ft lb of torque @ 4,400 rpm
See all Specifications

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Toyota 4Runner

Fair Market Price
$31,352
Editors' Overall Rating
Basic Specifications
MSRP: $33,210
Mileage: 17 / 22
Engine: 4.0L V6
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