It's Official: Next-Gen Ford Ranger Not Coming to U.S.
November 9, 2009
In a surprise move, Ford chief Alan Mulally revealed the company's decision to not bring the current European market Ka small car and next-generation global Ranger compact truck to the U.S. According to a recent Automotive News report, the Ka has been deemed too small for the U.S. market, but no reason was given for the upcoming Ranger's absence.
The brand's upcoming small car, the hugely popular Fiesta, measures 25 in. longer than the Ka at 142.5 in. It was co-developed with Fiat who also uses the platform to underpin its Fiat 500. Interestingly, in their current forms, the Ka is shorter than the 500 which is slated to go on sale in the U.S. through Chrysler dealers in 2011.
"Our view is that Fiesta is about the smallest vehicle that we think will be a real success in the United States," Mulally told Automotive News.
Mulally and his team had previously stated that both the Ranger and Ka were being considered for North American duty. The Australian-developed Ranger (in white) is currently undergoing a barrage of testing throughout the world prior to its debut sometime in 2012.
Europeans recently welcomed a refreshed Ranger earlier this year (shown wearing a light blue livery), while the U.S. market edition keeps its same form until its scheduled production end in 2011. Last winter, the Blue Oval unleashed the Ranger Max Concept (with orange paintjob) in Thailand to shed some light on the truck's future look.
It's currently unclear what officials have in store to fill the void left by the Ranger.
So what do you think? Is it a good or bad move by Ford to not bring the Ka and Ranger to the U.S.?
Source: Automotive News (Subscription required)