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  • Chrysler Offers Big May Incentives for Jeep, Dodge, Ram Brand

Chrysler Offers Big May Incentives for Jeep, Dodge, Ram Brand

The Editors of Truck Trend
May 4, 2010
Chrysler is extending generous incentives for the month of May to get some momentum rolling for retail sales.
Photo 2/6   |   2010 Dodge Journey Front Drivers Side View
It's unclear how much of Chrysler's 25 percent sales increase in April over the same month last year went to fleets, but with a number of new products still many months away, adding cash on the hood might be a good idea -- especially considering the fact that Toyota's zero percent financing on several models continues through June 1.
"We've got to rebuild the brand to remove any cautions consumers have," said Bob Carter, group vice president of Toyota's U.S. sales, in a conference call. "We're going to do what it takes to keep ourselves competitive in an improving but challenging market."
Photo 3/6   |   2010 Jeep Commander sport Side View
The same is true for Chrysler, which is offering zero percent financing for 60 months on all Chrysler-brand vehicles plus hefty incentives on Jeep, Ram, and Dodge vehicles as well. As you may have guessed, the Dodge Challenger is not one of the many vehicles with zero percent financing, but potential buyers do get $2000 in Mopar Bucks with any lease or purchase of the muscle car.
With these types of deals continuing through the end of May, it might prove difficult for automakers to distinguish themselves over one another.
As per Chrysler:
Jeep Brand
Consumers who purchase Jeep brand 2010 model year vehicles can choose 0 percent financing for 36 months or attractive financing rates for longer terms or up to $4,000 Consumer Cash.
Photo 4/6   |   01 2010 Jeep Wrangler Unlimited Rubicon Front Three Quarters
-- Consumers who purchase a Jeep Liberty, Jeep Grand Cherokee or Jeep Commander can choose 0 percent financing for up to 60 months or Consumer Cash of up to $4,000
-- In addition, consumers who purchase or lease a Liberty, Grand Cherokee or Commander and finance through GMAC Financial Services are eligible for up to $1,000 in GMAC Bonus Cash
-- Consumers purchasing a Jeep Wrangler are eligible for $500 in Mopar® Bucks
Dodge Brand
Consumers purchasing most 2010 model year Dodge brand vehicles can choose from 0 percent financing for 36 months or Consumer Cash of up to $3,000.
Photo 5/6   |   2010 Dodge Nitro front
-- Consumers purchasing a Dodge Avenger, Dodge Grand Caravan or Dodge Nitro can choose 0 percent financing for up to 60 months, or up to $2,000 Consumer Cash
-- Consumers who purchase Dodge Charger can choose from 0 percent financing for up to 72 months or Consumer Cash of $3,000
-- Consumers purchasing a Dodge Challenger can choose from attractive financing rates from GMAC. In addition, the consumer receives $2,000 in Mopar Bucks with the purchase or lease of a 2010 Dodge Challenger
-- Consumers who purchase a Dodge Journey or Dodge Caliber can choose from 0 percent financing for 36 months, or Consumer Cash of up to $1,500
Ram Truck Brand
Consumers who purchase most 2010 Ram truck vehicles can choose from 0 percent financing for up to 60 months, or Consumer Cash of up to $3,000.
Photo 6/6   |   2010 Ram 1500 Side Rolling View
-- In addition, consumers purchasing or leasing a Dodge Dakota or Ram 1500 and finance through GMAC are eligible $1,000 GMAC Bonus Cash
Source: Chrysler, Reuters

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