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  • Domestic Autos Beat Imports in Latest J.D. Power 2010 APEAL Awards

Domestic Autos Beat Imports in Latest J.D. Power 2010 APEAL Awards

Jul 16, 2010
J.D. Power and Associates' latest APEAL study reveals that domestic automotive brands have scored 13 points higher (on a 1000-point scale) than import brands.
Photo 2/5   |   2010 Chevrolet Silverado 2500 HD LTZ Extended Cab front View
Specifically, it's General Motors and Ford driving the improved scores for 2010 in APEAL, which stands for Automotive Performance, Execution and Layout. Last year, domestic brands were essentially tied with imports, with the difference being five points in favor of the imports.
"Domestic automakers have performed three important actions during the past two years that have led to their gains," said David Sargent, vice president of global vehicle research at J.D. Power. "Firstly, they have retired many models that demonstrated low appeal. They have also introduced new, highly appealing models to their lineups, and finally, they have improved their existing models through freshenings and redesigns."
Photo 3/5   |   2010 Subaru Outback Side View Static 3
To that explanation, we might add a fourth: The domestic automakers didn't have a public relations disaster involving the recall of more than 8 million vehicles.
Ford earned five segment awards for the Expedition, Explorer Sport Trac, Flex, Fusion, and Taurus, while Audi, BMW, Chevrolet, Mercedes-Benz, and Volkswagen each got two awards.
Other stats:
Photo 4/5   |   2010 Ford Flex EcoBoost Front View Red
-Mercedes-Benz S-Class has the highest APEAL score of any vehicle.
-With a score of 877, Porsche has the highest score of any brand for the sixth year in a row.
-Suzuki is the most improved brand this year yet, with a score of 750, is still in fourth-to-last place ahead of Chrysler, Toyota, and Jeep.
-Surprised Toyota is in second-to-last place? Don't be. The APEAL study this year was conducted in February to May 2010 from about 76,000 owners of 2010 model-year vehicles surveyed after 90 days of ownership.
Photo 5/5   |   2009 Volkswagen Routan passenger Side Rear Profile
-Volkswagen Routan was the highest-ranked minivan, above the only other segment vehicle above average: the Honda Odyssey.
2010 APEAL Nameplate Ranking
(Based on a 1,000-point scale)
Porsche 877
Jaguar 854
BMW 846
Mercedes-Benz 842
Land Rover 836
Audi 832
Lexus 827
Acura 822
Lincoln 820
Cadillac 818
MINI 816
Infiniti 805
Buick 802
Volkswagen 797
Volvo 795
Ford 794
GMC 792
Chevrolet 789
Ram 780
Industry Average 778
Mazda 774
Mercury 769
Mitsubishi 767
Honda 766
Scion 764
Nissan 763
Dodge 761
Kia 761
Hyundai 760
Subaru 755
Suzuki 750
Chrysler 748
Toyota 745
Jeep 727
Source: J.D. Power and Associates



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