SEMA Preview: Ford Gears Up With 2011 Ford Explorer, Edge, Fusion, and Lincoln MKX
The Specialty Equipment Market Association show in Las Vegas, Nevada, is coming up quickly and automakers are beginning to announce the vehicles on their showstands. Ford announced a herd of Fiestas last week and is adding several 2011 Explorers, two Taurus SHOs, an Edge, a Fusion, and a Lincoln MKX to the mix.
Ford unveiled its brand-new 2011 Explorer earlier this year and is hoping the serious redesign will help boost the SUVs sales. One way in which the company hopes to show the vehicle's potential is with three customized Explorers it will show at SEMA.
"It's so new and reinvented, and the styling is standout from the inside out," Craig Patterson, marketing manager for the new Explorer, said. "Explorer is the perfect choice for people to accessorize. Those who want to customize it are starting from a great base that is extremely well received, and that's where the attraction lies."
Ford is certainly pulling out the stops to give people ideas on how to accessorize the new Explorer as no less than three different SUVs will be on Ford's SEMA stand. One of those Explorers, with its 24-inch, three-piece, billet aluminum wheels and blacked-out lower trim, is designed to appeal to the urban crowd. The SUV is done by Ford's partner in crime Funkmaster Flex along with Team Baurtwell. The interior has also been modified with a Katzkin two-tone leather interior and high-end sound system.
The second Explorer to be shown at SEMA is done by Galpin Auto Sports and takes the Explorer's luxury to a new level "that even James Bond would enjoy." It's no surprise that Ford mentions James Bond as that was GAS's inspiration in creating the car. The Explorer is done in a custom silver exterior color with custom lights and 24-inch wheels. Special care was also taken in the interior with a suede and leather headliner and matching seats. An iPad has also been added as rear-seat entertainment.
Lastly, Ford is showing an Explorer for the well-heeled outdoor enthusiast from CGS Performance Products. The new SUV has been made more luxurious with a complete custom leather interior made to mimic the links in a watch band and video screens built into the headrests. The outdoorsy part of the Edge are the roof racks designed to hold mountain bikes -- carbon fiber ones will be present at the show.
The remaining vehicles at Ford's stand feature the typical paint job, interior, and wheel upgrades seen on many SEMA cars -- each one is of course, unique. Notable features on the remaining vehicles include a 16,000-watt sound system in the Taurus SHO by Rick Bottom Designs and, if the sketch holds true, a ridiculous camber angle on the K-Daddyz Kustomz Edge.
Look for all of these vehicles at Ford's stand at the SEMA show in Las Vegas, Nevada, held from November 2-5.