Mercedes-Benz Creates Sprinklesmobile at L.A. Auto Show, Serves Cupcakes to Journalists
Mercedes-Benz has found a creative way to advertise its Sprinter line of commercial vans at the 2010 Los Angeles Auto Show: cupcakes. By partnering with California-based Sprinkles Cupcakes, Mercedes has created what it dubs the “Sprinklesmobile,” feeding hungry journalists on the auto show floor today and tomorrow.
"The Sprinklesmobile is great example of the versatility of Mercedes-Benz Sprinter vans," said Claus Tritt, General Manager Commercial Vans Mercedes-Benz USA. "Many businesses differentiate themselves with a delivery vehicle that carries the three-pointed star. It shows they care about the quality of their product or service and want the best equipment for their business."
Though many food trucks opt for larger vehicles than the Mercedes Sprinter van, this event could convince a new food truck to at least consider the Sprinter lineup before choosing another van.
The Sprinklesmobile was customized by West Coast Customs and designed by Andrea Lenardin, called Sprinkes’ architect. The clean diesel Sprinter can deliver 1500 cupcakes thanks to its 2800-watt electric generator and rear AC unit. A pivoting, height-adjustable serving counter, power retractable awning are part of the package, as are wheel covers that resemble Sprinkes’ “modern dot” logo.