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  • December Sales: Hyundai, Kia Continue to Set New Records

December Sales: Hyundai, Kia Continue to Set New Records

Andrew Peterson
Jan 5, 2011
Throughout 2010, Hyundai and Kia were consistently posting sales records -- a trend reflected in new annual sales records for both companies. Hyundai sold a total of 538,228 units in 2010 while Kia moved 356,268 vehicles.
Photo 2/4   |   2010 Hyundai Tucson Front Three Quarters Promo
In total, Hyundai sold 103,164 more vehicles in 2010 than it did in 2009, representing an increase of 24 percent. Those results are no doubt impressive, but what's more impressive perhaps is that the vast majority of those sales came from just one model -- the new Sonata. Hyundai sold 196,613 Sonatas in 2010, a whopping 76,595 more than it did in 2009.
The next biggest sales gain in 2010 came from the small, fuel-efficient Elantra with a total of 132,246 cars sold in 2010 compared to 103,269 in 2009. Hot on its heels was the new Tucson with sales of 39,594 units versus 15,411 in 2009. Hyundai's Genesis continued to perform admirably, with 29,122 of the luxury cars moved in 2010 over 21,889 in 2009. Hyundai also sold 196 of its new Equus flagship, which just went on sale in December.
Photo 3/4   |   2010 Hyundai Santa Fe front Three Quarters View
Looking over the rest of Hyundai's sales sheet reveals that the rest of its models, which are mostly older, didn't perform quite as well as the newer models. The Santa Fe, which received a refresh for 2010, saw sales decline from just over 80,000 units in 2009 to around 76,700 in 2010. Sales of the Accent dropped even further from 68,086 in 2009 to 51,975 in 2010. The Veracruz saw sales drop to 8741 units in 2010 from 10,210 a year earlier. And rounding out Hyundai's lineup was a small drop in Azera sales -- which is set to be replaced later this year -- from 3808 in 2009 to 3051 in 2010.
Unlike its corporate sibling, which saw strong sales increases in one model and, with the exception of one model, mostly minor sales decreases, Kia's sales were all over the charts. The 2011 Sorento has proven to be a hit as Kia sold 108,985 of them in 2010 compared to 24,460 of the previous generation in 2009. The Forte and Soul also resonated with consumers as sales of each model over doubled from 26,328 to 68,500 for the Forte and from 31,621 to 67,110 for the Soul. In total, these models sold some 160,000 units more in 2010 than 2009, but a few precipitous drops in sales of other models kept Kia's sales from going higher.
Photo 4/4   |   2011 Kia Sorento Front Three Quarters View
Sales of the Spectra, which fell from 47,114 in 2009 to a mere 272 in 2010 due to the fact that it was dropped from the lineup. Another sharp dip in sales occurred with the Sportage, where sales dropped from 42,509 units in 2009 to 23,873 in 2010. There was however, a new 2011 Sportage introduced midway through the year, which sold better than the 2010 model for the months it was on the market. The small Rio also saw sales fall dramatically in 2010 to 24,619 units compared to 34,666 a year prior. The Optima, of which there is a new model for 2010, and Rondo both saw sales drop around 10,000 units apiece as well.
The last two vehicles in Kia's lineup faired slightly better, although one has now been killed. Sales of the Sedona dropped from 27,398 units in 2009 to 21, 823 in 2010 while sales of the Borrego fell from 10,530 in 2009 to 9835 in 2010.
Hyundai and Kia have shown no sign of slowing down as they both continue a serious revamp of their product lineups. Both have hybrids due out later this year, they introduced new models in 2010 that were on the market for brief periods of time, and other models that didn't perform so well are set to be replaced shortly. With these impressive results and the brands' future product plans, these sales records may continue for the foreseeable future.
Source: Hyundai, Kia

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