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  • Mitsubishi to Spotlight Guinness World Records Broken by Outlanders in New Ad Campaign

Mitsubishi to Spotlight Guinness World Records Broken by Outlanders in New Ad Campaign

Zach Gale
Feb 9, 2011
Mitsubishi is out to prove the Outlander and Outlander Sport crossovers have some real SUV capabilities. Recently, the automaker took one of each Outlanders and set five Guinness World Records within 24 hours.
Photo 2/3   |   Mitsubishi Outlander Front
Stuntman Garvin Cross -- Daniel Craig's stunt double -- was the driver of the vehicles on frozen Ghost Lake near Calgary, Alberta, Canada. With temperatures below freezing, the following records were broken, though it's unclear how many of the Outlander's all-wheel-drive competitors have tried similar feats:
1. Greatest distance driven by a vehicle in reverse on snow in 30 seconds;
2. Shortest braking distance by a vehicle on ice;
3. Most vehicle figure eights on ice in two minutes;
4. Fastest vehicle slalom relay on ice; and
5. Fastest driven square lap.
Today marks the start of a connected marketing campaign that will focus on the capabilities of these two SUVs. Head to www.MitsubishiCars.com/WorldRecords for more information.
Photo 3/3   |   Mitsubishi Outlander Rear
Source: Mitsubishi
Follow link for more Mitsubishi Guinness winner news at Mitsubishi Motors
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