February 2011 Sales: Ford Reports Increase of 14 Percent Despite Lincoln Loss
Despite the best efforts of Lincoln, Ford Group February 2011 sales remained strong, up 14 percent on the previous year.
Ford brand sales were up 22 percent in February, year-over-year, with a total of 150,678 vehicles delivered. Car sales barely topped truck sales for the month, with the rear brought up by crossover vehicles. Ford's new Fiesta had its best sales month ever, with 6270 examples sold, while the Ford Fusion also set a monthly sales record at 23,111 cars sold. The F-Series truck line sold 37,549 copies in February, up 14 percent on the year and retail sales of Ford's Explorer shot up 268 percent, as can be expected given the all-new model. Mustang sales, however, fell by a significant 27.7 percent.
Things weren't rosy at Lincoln, with sales tapering off 11 percent over February 2010. Squeaking in as the top Lincoln seller was the MKZ with 1775 examples sold, while the MKX followed behind at 1636 sales. The Navigator was Lincoln's biggest gainer for the month, with a 13.5-percent sales increase, while the MKS dropped 52 percent over the same period in 2010. In total, Lincoln sold 5948 vehicles in February 2011.
Inventory at discontinued brand Mercury appears to have finally dried up, with not a single sale to the brand's credit for February. A total of 248 Grand Marquis sedans were sold in January, those vehicles potentially representing the very last new Mercury sales that will ever be.