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  • February 2011 Sales: Hyundai/Kia Break Records Again, Sorento Best-selling SUV

February 2011 Sales: Hyundai/Kia Break Records Again, Sorento Best-selling SUV

Evan McCausland
Mar 3, 2011
Hyundai and Kia are on a roll: their January sales numbers were record-setting, and now their February 2011 sales have managed to shatter more corporate records.
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Hyundai's February 2011 sales totaled 43,533 an increase of 28 percent over last February. Retail sales alone grew by a whopping 46 percent, and were led primarily by the midsize Sonata, which accounted for 15,723 sales. The automaker's new Elantra compact sedan proved nearly as popular, with 12,289 examples rolling off dealer showrooms.
"February was very strong for Hyundai," said Dave Zuchowski, Hyundai Motor America's executive vice president of sales, said in a prepared release. "Consumer activity was high, credit was readily available, and the overall impact on business was really encouraging."
Hyundai hopes increasing supplies of the Elantra will lead to a strong month, but buyers aren't just shopping Hyundai for affordable, economical transportation. Genesis coupe and sedan sales increased 38 percent to 2441 vehicles, but the company's luxurious Equus flagship amassed 233 sales in its third month of availability (683 cars have been sold to date). Online marketing analysis firm Compete claims the Equus is the most-shopped premium luxury car, and HMA CEO John Krafcik says the company is "delighted with customer response" thus far, and is working to ratchet up availability to meet demand.
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Most Hyundai models posted modest sales gains in February, but as has been the case over the past few months, products that are due to be replaced within the next year or two are exceptions to that rule. Sales of the Veracruz crossover were virtually stagnant at 558 units (an increase of 5 vehicles), while the Azera sedan dropped from 204 units last February to 167. A new Azera is expected to debut by the end of the year, and a replacement for the Veracruz could arrive by 2013.
Corporate cousin Kia managed to post impressive gains in February as well. Total sales rang in at 32,806 vehicles, an increase of roughly 36 percent.
Kia's best-selling product continues to be its 2011 Sorento crossover; nearly 8641 examples rolled off dealers' lots in February, a year-to-year increase of roughly 434 vehicles. The automaker's funky Soul compact hatch managed to grab the second-place award, as sales almost doubled to 6684 units.
Like Hyundai, most of Kia's portfolio saw modest sales increases in February, although there are a handful of exceptions. Volume of the aging Rio subcompact fell 97 units to a total of 1852 cars. A new Rio, however, recently premiered at the 2011 Geneva Motor Show, and is expected to launch stateside in the next year or so.
Dealers also labored to clear out discontinued Kia models nationwide. A total of 7 Rondo compact crossovers were sold (compared to 465 last February), while another 106 2009 Borrego SUVs found new homes last month.
Source: Hyundai/ Kia

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