Great Wall: China's Largest SUVs and Pickups Automakers Eyes U.S. Market
Add Great Wall to the ever-growing list of Chinese automakers with visions of selling cars in America. Fresh off a measure of sales success in markets including Australia, South America and Europe, China's largest maker of SUVs and pickups feels it's finally ready to bring the Chinese creations to U.S. soil.
Not many details are known, as there are still a lot of decisions to be made on Great Wall's part in terms of who exactly will distribute the cars in the U.S. The company also has designs on developing a North American assembly plant.
"We are in the process of implementing the plan," company CEO Wang Fengying said. "More than ten companies have talked to us about jointly establishing a dealer network." In order to prosper, Wang understands that the company must compete internationally in competitive markets like the U.S. "It is important for Chinese companies to go upscale, but more importantly, we must go global," she said.
With Chinese cars absent in the competitive American market, Great Wall could be the company to give the "Made in China" vehicles their big break, but of course we've heard this all before. The first model the company is aiming to bring to the U.S. would be its Haval-brand SUV. Great Wall also makes the Wingle pickup and Voleex sedan.
Last year, Great Wall sold about 500,000 units, including 80,000 vehicles in overseas markets.
Source: Automotive News (Subscription required)