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  • Ford's F-150 EcoBoost Surprising Doubters With Strong Sales

Ford's F-150 EcoBoost Surprising Doubters With Strong Sales

Apr 29, 2011
In what many in the industry considered a "bold move" by introducing the segment's first twin-turbocharged, direct-injected V-6 engine, there was more than a little uncertainty about what kind of reception fullsize truck buyers would give to Ford's high-tech powerplant in a segment historically dominated by big-inch V-8s.
Photo 2/7   |   2011 Ford F150 Ecoboost Engine
If Ford's first-quarter sales results for the new F-150 are any indication, the answer is quite warm indeed. The EcoBoost has so far represented 35 percent of F-150 sales in April, and Ford notes that incoming orders are tracking even higher at 40 percent.
Although the 3.5-liter V-6 is unusually small-displacement for the full-size truck segment, its output of 365 horsepower and 420 pound-feet of torque matches or surpasses most of its rivals' top V-8 engine offerings. At the same time, the EcoBoost nearly matches the fuel economy of the 302-horsepower normally-aspirated 3.7 liter base V-6, which itself is representing a surprising chunk of 2011 F-150 sales.EcoBoost V 6 Exceeding Sales Expectations in F 150 image
Photo 3/7   |   Ford F 150 Ecoboost Commerical Rear End
Having proven itself, at least initially, in the bellwether F-150, Ford is aggressively rolling out other versions of the EcoBoost formula in four-cylinder configurations in its other passenger cars and SUVs, including the 2013 Taurus, which will offer the choice of either a four-cylinder or six-cylinder EcoBoost, depending on model. The 2.0-liter four-cylinder will be positioned as the fuel economy leader and is expected to get 31 miles per gallon on the highway, while the 365-horsepower 3.5 liter V-6 will remain as the high-performance engine in the flagship SHO model.
Photo 4/7   |   2011 Ford F150 Ecoboost V6 Engine
Source: Ford

2015 Ford F-150 Specifications

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Fair Market Price $24,627
MSRP $26,030
Editors' Overall Rating
Mileage 18 City / 25 Highway
Engine 3.5L V6
Horse Power 283 hp @ 6,500 rpm
Torque 255 ft lb of torque @ 4,000 rpm
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Ford F 150

Fair Market Price
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Editors' Overall Rating
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MSRP: $26,030
Mileage: 18 / 25
Engine: 3.5L V6
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