• |
  • |
  • Losses Continue: May Sales Down for Nissan, Honda and Toyota

Losses Continue: May Sales Down for Nissan, Honda and Toyota

Erick Ayapana
Jun 2, 2011
The sales numbers for May are in and as expected, Nissan, Honda, Toyota have all taken a hit. The parts and supply shortages from the March 2011 catastrophe have taken affected the top three automakers, but Toyota appears to have taken the brunt of the downfall.
Toyota - Down 26 Percent
Toyota has taken the biggest hit with 96,082 total units sold during the month of May, a decrease of 27.9 percent compared to the same month last year. For the second month in a row, the Yaris continues to nosedive with only 1,690 units sold, a decrease of 56.4 percent from May 2010 sales. The Prius also took a deep plunge with 6,924 units sold compared to 14,248 during May 2010, a decrease of 47.4 percent. The newly redesigned Scion TC continues to sell strongly with 2,664 units sold, an increase of 119 percent. The Scion xD squeaked by with a 1.1 percent increase for the month of May.
Photo 2/7   |   2011 Toyota Tundra Regular Cab Work Side Static
Toyota trucks and SUVs were up slightly for the month of April, but couldn't hold on for May. Overall sales were down 17.3 percent for trucks and 20.2 percent for SUVs. The Tundra and the Land Cruiser took the biggest hit with a decrease of 45 and 31.3 percent respectively. The Toyota Tacoma was lone model to post an increase; last month 9,091 customers purchased the Tacoma, compared to 8,630 during May 2010, an increase of 14.1 percent.
Lexus - Down 40 Percent
Supply shortages are taking a big hit on Lexus models including the new CT 200h hybrid, which is nearly sold out. For the month of May, Lexus sold only 454 CTs, compared to 875 units sold during April. The HS 250h hybrid posted 220 units sold last month compared to 1,360 during May 2010, a staggering 82.5 percent decrease. The RX crossover, usually a superstar for Lexus, experienced a 30.5 decrease for the month of May.
Photo 3/7   |   PL 2010 Lexus GX 460 Front Three Quarter On Highway
Honda - Down 16.1 Percent
Honda sold 81,773 units last month, a decrease of 16.1 percent compared to May 2010. "May sales are on par with what we expected due to the lingering effects of parts and production shortages resulting from the devastating March 11 earthquake in Japan," said John Mendel, executive vice president of sales for American Honda. "We are confident that sales will rebound as our North American plants reach 100-percent production capacity for most models in August."
Photo 4/7   |   2004 Honda Crv Front Three Quarter
The Honda Fit posted the biggest gain with 5,921 units sold last month, an increase of 46.3 percent compared to May 2010. The Odyssey minivan also experienced an uptick with 9,428 sold, which was 5.5 percent more compared to the same month in 2010. Losers include the Honda Ridgeline with 672 units sold (60.7 percent decrease) and the Accord with 18,185 units sold (34.5 percent decrease).
Acura - Down 17.1 Percent
All Acura models except the MDX experienced a decrease in sales for the month of May. The automaker sold 3,824 MDX SUVs compared to 4,064 during May 2010, a slight increase of 1.9 percent. The RL and the ZDX posted the biggest loss with a decrease of 58.4 and 54.5 percent respectively.
Photo 5/7   |   2010 Acura MDX Front Three Quarters In Motion
Nissan - Down 7.8 Percent
Nissan, which experienced the biggest sales gain in April (up 14.5 percent) took the smallest hit for the month of May. The Altima continues to dominate the brand's sales figures with 25,525 units sold, an increase of 16.3 percent. It's also an increase from last month when Nissan sold just 17,232 Altimas. Nissan sold 1,142 Leafs and 1,984 Jukes during the month of May.
Photo 6/7   |   2011 Nissan Titan Side In Motion
Nissan trucks were down 12.5 percent with the Titan taking the biggest hit with a 43.8 percent decrease compared to May 2010. Nissan did well with the Frontier and sold 4,674 units, an increase of 25 percent compared to the same month last year. The automaker sold 873 newly redesigned Quest minivans.
Infiniti - Down 21 Percent
Nissan luxury division took a 6.2 percent plunge for the month of April and the number decreases to 21 percent for the month of May. Surprisingly, the full-sized QX56 SUV posted 779 units sold, which was an 11 percent increased compared to May 2010. All other models, however, posted sales losses. The EX35 took the biggest hit with 441 sold compared to 687 from May 2010, a decrease of 35.8 percent.
Photo 7/7   |   PL 2011 Infiniti QX56 Front Three Quarter View
Toyota, Lexus, Honda and Acura percentages are based on daily selling rate
Source: Toyota, Honda, Nissan

2015 Nissan Titan Specifications

VIEW ALL
Fair Market Price $27,578
MSRP $29,640
Editors' Overall Rating
Mileage 13 City / 18 Highway
Engine 5.6L V8
Horse Power 317 hp @ 5,200 rpm
Torque 385 ft lb of torque @ 3,400 rpm
See all Specifications

MOST POPULAR

Truck Trend Network

TRUCK RESEARCH SNAPSHOT

Nissan Titan

Fair Market Price
$27,578
Editors' Overall Rating
Basic Specifications
MSRP: $29,640
Mileage: 13 / 18
Engine: 5.6L V8
get a free quote

Subscribe Today and Save up to 83%!

Subscribe Truck Trend Magazine

Subscribe to:

Truck Trend
Magazine

PRINT DIGITAL
Subscribe Diesel Power Magazine

Subscribe to:

Diesel Power
Magazine

PRINT DIGITAL
Subscribe Truckin Magazine

Subscribe to:

Truckin
Magazine

PRINT DIGITAL
SUBSCRIBE TO A MAGAZINE
TO TOP