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  • Farewell Ranger: Production of Ford's Compact Pick-Up Will Cease in December

Farewell Ranger: Production of Ford's Compact Pick-Up Will Cease in December

Karla SanchezJun 24, 2011
In what should have been a celebration for the Ford Ranger's 30th birthday here in the U.S., it's instead getting the axe, with the pick-up truck's production ending at the automaker's Twin Cities assembly plant December 22, 2011.
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A newsletter from the United Auto Workers 879 confirmed the next model yeah will be the end of the line for the pick-up, and considering there haven't been any major design overhauls for the U.S.-spec Ranger for several years, it was only a matter of time before an announcement like this was made. The Ranger has also been on a steady decline, selling 50,000 units in the most recent year, which comes nowhere close to the 300,000 units sold just over a decade ago.
The compact pick-up first arrived on lots in 1983, and was meant to compete with the Datsun, Toyota pick-ups, and other small trucks in the segment. Now its competition consists of its big brother, the full-size F150, and the Toyota Tacoma. The Ranger's sales numbers have been overshadowed the Tacoma in recent years by a significant margin. Rather than attempt to outshine the Tacoma, it seems that Ford has opted to remove the Ranger from the North American market completely.
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Although not popular in its class in the U.S., the Ranger is a highly sought-after compact pick-up in other parts of the world, with word going around that Ford is developing an all-new Ranger "T-6," destined for 180 markets worldwide, but not for the U.S. or Canada. Ford has yet to announce a replacement for the U.S.-built Ranger, but we're thinking Ford will instead focus on the Ford F-150, complete with its new 3.7-liter V-6, as its replacement for now.
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More than 7 million Rangers have been built during the model's lifetime.
Source: Pickuptrucks.com, ford-trucks.com

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