Ford Releases New 'Head-To-Head' Pickup Comparison Configurator for the 2012 F-150
ompare the F-150 numbers to its competition
Running out the clock at work? Have we got the time-waster for you! Ford today has launched its new "Head-to-Head" pickup comparison tool. Ford's new interactive configurator allows you to specify your towing and hauling needs, and then it'll do some computations and spit out which of the F-150's four engines is best for you. The best part? Ford's configurator will then compare it to the competitions so you can see how Ford's engines really stack up.
Like the Mustang configurator that launched last week, Ford's latest configurator is fully interactive. To start, you're asked the question: "Are you going to use your truck for work or play?" Once you make your choice, you're asked to estimate how much you haul and Ford then simulates the weight with graphics that helpfully show what that weight means in the real world. For instance, did you know that 1500 lbs is roughly equivalent to three dirt bikes? You do now.
The configurator then asks how much you tow, and like the question before it, it shows what that weight is roughly equivalent too. The third step is the recommendation. Based on your requirements, Ford will recommend you either its 3.7-liter V-6, its twin-turbocharged EcoBoost 3.5-liter V-6, its 5.0-liter V-8, or its 6.2-liter V-8, and show you why its making that recommendation.
The final step is not really a step, so much as its charts and grafts supporting Ford's recommendation as compared to the Chevy Silverado, Ram 1500 and Toyota Tundra.
You can spec out your F-150 here. Just a heads up though, while this is a fantastic way to kill an afternoon, you probably should make sure you don't have your boss looking over your shoulder.